Rascasse Audience Intelligence

USA Baseball Fan Demographics in United States

USA Baseball has an estimated audience of 6.8M people in United States.

#60among Basketball in United States
#109among teams in United States#421in Sports

The average USA Baseball fan in United States is 35.8 years old, more male, and lives primarily in California.

By number of fans, USA Baseball ranks #60 among the 2638 objects in Basketball in United States.

Its fans are 3.2 years older than the group average of 32.6.

Women make up 30.0% of the fan base, 9.9 percentage points fewer than the group average.

Compared with the other 2637 objects in Basketball, USA Baseball fans stand out for their interest in Los Angeles Angels of Anaheim, Khabib Nurmagomedov and Anthony Joshua.

Interest is seasonal: March, July and August account for 89% of the year's searches, October is the quietest month.

Most fans live in California, Pennsylvania, New York.

Top affinities include Los Angeles Angels of Anaheim, Khabib Nurmagomedov, Anthony Joshua, with strongest over-indexing on Los Angeles Angels of Anaheim (29.89× the country average).

Demographically, the USA Baseball audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Tradition.

The typical USA Baseball fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
30.0%♀
70.0% male
Age
35.8
average years
Country rank
#5075
among all objects in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of USA Baseball fans

30.0% are female, 70.0% are male, average age 35.8.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for USA Baseball audience in United States
MetricValue
Female30.0%
Male70.0%
Average age35.8
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the USA Baseball audience in United States
Age bracketShare%
16-2432%
25-3419%
35-4419%
45-5417%
55+13%
Fig. 04

Worldwide distribution

94.7%

of the worldwide USA Baseball audience comes from United States.

Worldwide audience distribution share by country for USA Baseball
CountryShare
United States94.7%
Japan2.7%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

USA Baseball fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K1.85×
02Delaware~40K1.84×
03Wisconsin~200K1.61×
04New Jersey~300K1.55×
05North Carolina~300K1.50×
06Iowa~90K1.39×
07Michigan~300K1.36×
08Missouri~200K1.30×
09Connecticut~90K1.26×
10Arizona~200K1.25×
11Kansas~70K1.24×
12Rhode Island~30K1.21×
13Ohio~300K1.18×
14Indiana~200K1.18×
15Nebraska~50K1.17×
16Illinois~300K1.16×
17West Virginia~40K1.10×
18Massachusetts~200K1.08×
19Maryland~100K1.08×
20New York~400K1.02×
21New Hampshire~30K1.02×
22Alabama~100K1.01×
23North Dakota~20K0.96×
24Louisiana~90K0.94×
25Utah~60K0.93×
26Maine~30K0.91×
27California~700K0.90×
28Kentucky~80K0.90×
29Nevada~60K0.89×
30Vermont~10K0.89×
31South Dakota~20K0.88×
32Montana~20K0.87×
33Florida~400K0.86×
34Minnesota~100K0.86×
35Washington~100K0.85×
36South Carolina~100K0.85×
37Georgia~200K0.82×
38New Mexico~40K0.82×
39Tennessee~100K0.81×
40Texas~400K0.80×
41Virginia~100K0.79×
42Idaho~30K0.77×
43Colorado~90K0.74×
44Washington, District of Columbia~10K0.74×
45Mississippi~40K0.72×
46Oklahoma~60K0.70×
47Arkansas~40K0.69×
48Hawaii~20K0.66×
49Alaska~9K0.64×
50Oregon~50K0.55×
Fig. 06

Affinity by region

Affinity by region — USA Baseball, United States
0.55×1.00×1.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the USA Baseball audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports29.89×
02Khabib NurmagomedovSports22.45×
03Anthony JoshuaSports21.50×
04Toyota SupraCars & Mobility21.25×
05United States national football teamSports19.23×
06Cyberpunk 2077Games16.15×
07Rick and MortyMovies & TV16.00×
08Miami MarlinsSports15.27×
09Major League Baseball All-Star GameSports13.21×
10Dungeons & DragonsGames11.79×
11Minor League BaseballSports11.50×
12Aaron JudgeSports10.58×
13Toronto Blue JaysSports9.19×
14New York MetsSports8.76×
15JudoSports8.18×
16New York YankeesSports6.82×
17Hair ExtensionsBeauty & Wellness6.44×
18VehiclesCars & Mobility3.29×
19Consumer electronicsTechnology & Electronics3.06×
20ClothingFashion & Accessoires2.94×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the USA Baseball audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the USA Baseball audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.39×
TraditionCONSERVATISM2.39×
Risk AppetiteTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the USA Baseball audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
ExtroversionTHRILL0.67×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in USA Baseball over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/usa-baseball-93525” · Methodology