Rascasse Audience Intelligence

Columbus Blue Jackets Fan Demographics in United States

Columbus Blue Jackets has an estimated audience of 2.1M people in United States.

#34among Ice hockey in United States
#236among teams in United States#1233in Sports

The average Columbus Blue Jackets fan in United States is 38.7 years old, more male, and lives primarily in Ohio.

By number of fans, Columbus Blue Jackets ranks #26 among the 33 NHL teams in United States — 0.6× the group median.

Compared with the other 32 NHL teams, Columbus Blue Jackets fans stand out for their interest in Evgeni Malkin, Delaware County, Ohio and The Columbus Dispatch.

In Q3/2026, search interest was +50.3% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, March and April account for 40% of the year's searches, May is the quietest month.

Most fans live in Ohio, Pennsylvania, New York.

Top affinities include Winnipeg Jets, Evgeni Malkin, Connor McDavid, with strongest over-indexing on Winnipeg Jets (146.43× the country average).

Demographically, the Columbus Blue Jackets audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical Columbus Blue Jackets fan in United States is more male, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Winnipeg Jets.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
33.8%♀
66.2% male
Age
38.7
average years
Country rank
#13916
among all objects in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Columbus Blue Jackets fans

33.8% are female, 66.2% are male, average age 38.7.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Columbus Blue Jackets audience in United States
MetricValue
Female33.8%
Male66.2%
Average age38.7
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Columbus Blue Jackets audience in United States
Age bracketShare%
16-2424%
25-3418%
35-4419%
45-5420%
55+18%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Columbus Blue Jackets audience comes from United States.

Worldwide audience distribution share by country for Columbus Blue Jackets
CountryShare
United States64.6%
Canada23.0%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Columbus Blue Jackets fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M17.03×
02Pennsylvania~200K1.99×
03West Virginia~20K1.85×
04Kentucky~40K1.50×
05Michigan~80K1.18×
06New Hampshire~9K1.13×
07New York~100K1.08×
08Massachusetts~50K1.05×
09New Jersey~60K1.03×
10Indiana~40K1.00×
11Delaware~6K0.96×
12Maine~8K0.91×
13Vermont~4K0.91×
14Minnesota~30K0.86×
15Nevada~20K0.86×
16Washington, District of Columbia~4K0.86×
17Rhode Island~6K0.85×
18Florida~100K0.81×
19Colorado~30K0.74×
20Alaska~3K0.74×
21Connecticut~20K0.73×
22North Carolina~50K0.72×
23Virginia~40K0.72×
24South Carolina~20K0.71×
25North Dakota~3K0.66×
26Montana~4K0.64×
27Maryland~20K0.61×
28Illinois~50K0.59×
29South Dakota~3K0.58×
30Missouri~20K0.56×
31Tennessee~30K0.55×
32Wisconsin~20K0.54×
33Utah~10K0.54×
34Iowa~10K0.48×
35Arizona~20K0.46×
36Mississippi~8K0.45×
37Nebraska~6K0.44×
38Idaho~5K0.44×
39Hawaii~4K0.43×
40New Mexico~6K0.42×
41Washington~20K0.41×
42Kansas~7K0.39×
43Georgia~30K0.37×
44Louisiana~10K0.37×
45Alabama~10K0.36×
46Arkansas~7K0.35×
47Oregon~9K0.33×
48Texas~40K0.31×
49Oklahoma~8K0.31×
50California~80K0.30×
Fig. 06

Affinity by region

Affinity by region — Columbus Blue Jackets, United States
0.30×1.00×17.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Columbus Blue Jackets audience vs. the country average
#·InterestCategoryAffinity×
01Winnipeg JetsSports146.43×
02Evgeni MalkinSports113.20×
03Connor McDavidSports96.44×
04Calgary FlamesSports84.62×
05Delaware County, OhioPOI74.42×
06The Columbus DispatchNews63.28×
07Columbus Crew SCSports59.98×
08Ohio State Buckeyes men's basketballSports38.90×
09Franklin County, OhioTravel & Leisure36.63×
10Florida PanthersSports32.58×
11Toronto Maple LeafsSports29.84×
12Montreal CanadiensSports29.67×
13Stanley Cup playoffsSports28.64×
14Ohio LotteryGames24.36×
15Dallas StarsSports19.62×
16Buffalo SabresSports19.57×
17USA HockeySports19.34×
18NHL (video game series)Games18.65×
19Colorado AvalancheSports18.02×
20Jeni's Splendid Ice CreamsFood & Beverages17.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Columbus Blue Jackets audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Columbus Blue Jackets audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.38×
IndividualismJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Columbus Blue Jackets audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.69×
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Columbus Blue Jackets over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/columbus-blue-jackets-2606” · Methodology