Rascasse Audience Intelligence

OtterBox Target Market in United States

OtterBox has an estimated audience of 2.5M people in United States.

#1271among brands in United States#453in Technology & Electronics

The average OtterBox fan in United States is 32.1 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Rifle Paper Co., Society6, Bilal, with strongest over-indexing on Rifle Paper Co. (58.86× the country average).

Demographically, the OtterBox audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

The typical OtterBox fan in United States is more female, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rifle Paper Co..

Category: Technology & Electronics · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
63.7%♀
36.3% male
Age
32.1
average years
Country rank
#11705
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of OtterBox

63.7% are female, 36.3% are male, average age 32.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for OtterBox audience in United States
MetricValue
Female63.7%
Male36.3%
Average age32.1
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the OtterBox audience in United States
Age bracketShare%
16-2444%
25-3421%
35-4414%
45-5412%
55+9%
Fig. 04

Worldwide distribution

54.7%

of the worldwide OtterBox audience comes from United States.

Worldwide audience distribution share by country for OtterBox
CountryShare
United States54.7%
Canada4.8%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

OtterBox customers by region in United States
#RegionReachAffinity×
01Colorado~60K1.47×
02Alabama~60K1.47×
03West Virginia~20K1.39×
04Mississippi~30K1.37×
05North Carolina~100K1.27×
06South Carolina~50K1.27×
07Kentucky~40K1.27×
08Tennessee~70K1.20×
09Georgia~100K1.16×
10Arkansas~30K1.14×
11Wyoming~5K1.13×
12Iowa~30K1.11×
13Maine~10K1.10×
14Louisiana~40K1.08×
15Montana~9K1.08×
16Pennsylvania~100K1.07×
17Michigan~80K1.07×
18Virginia~70K1.07×
19Indiana~50K1.07×
20New Hampshire~10K1.07×
21Vermont~5K1.07×
22North Dakota~6K1.06×
23Missouri~50K1.04×
24Ohio~90K1.03×
25Nebraska~20K1.03×
26Kansas~20K1.02×
27South Dakota~7K1.02×
28Wisconsin~40K0.99×
29Florida~200K0.98×
30Alaska~5K0.97×
31Oklahoma~30K0.95×
32Connecticut~30K0.94×
33Minnesota~40K0.92×
34Texas~200K0.91×
35Illinois~90K0.90×
36Maryland~40K0.90×
37New Mexico~10K0.90×
38Delaware~7K0.89×
39Rhode Island~7K0.87×
40New Jersey~60K0.82×
41Massachusetts~40K0.82×
42New York~100K0.79×
43Idaho~10K0.79×
44Arizona~40K0.78×
45Oregon~20K0.78×
46California~200K0.76×
47Hawaii~8K0.75×
48Washington~40K0.73×
49Utah~20K0.68×
50Nevada~20K0.65×
Fig. 06

Affinity by region

Affinity by region — OtterBox, United States
0.65×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the OtterBox audience vs. the country average
#·InterestCategoryAffinity×
01Rifle Paper Co.Home & Garden58.86×
02Society6Shopping54.87×
03BilalMusic & Radio45.24×
04Urban Armor GearTechnology & Electronics37.06×
05Queensland University of TechnologyBusiness & Career28.58×
06RedbubbleLiterature26.58×
07BelkinTechnology & Electronics26.43×
08Anker (mobile chargers)Technology & Electronics24.27×
09BellroyHome & Garden21.46×
10CasetifyTechnology & Electronics20.50×
11MissoniFashion & Accessoires12.30×
12DepopFashion & Accessoires11.43×
13The RealRealFashion & Accessoires8.46×
14BTSMusic & Radio8.00×
15BeamsFashion & Accessoires6.68×
16Millie Bobby BrownMovies & TV5.45×
17Sabrina CarpenterMusic & Radio4.05×
18YouTube MusicInternet & Social Media3.70×
19KPop Demon HuntersMovies & TV1.85×
20Harry PotterMovies & TV1.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the OtterBox audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the OtterBox audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Quality AwarenessPREMIUM1.22×
SustainabilityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the OtterBox audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
SpiritualityBALANCE0.73×
CreativityOPEN0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Technology & Electronics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in OtterBox over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/otterbox-19989” · Methodology