Rascasse Audience Intelligence

Air Jordan Target Market in United States

Air Jordan has an estimated audience of 10.1M people in United States.

#12among Sportswear in United States
#372among brands in United States#180in Fashion & Accessoires

The average Air Jordan fan in United States is 31.5 years old, more male, and lives primarily in California.

By number of fans, Air Jordan ranks #12 among the 98 objects in Sportswear in United States — 284.9× the group median.

Its fans are 3.3 years younger than the group average of 34.8.

Women make up 38.2% of the fan base, 12.2 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Air Jordan fans stand out for their interest in James Harden, Stephen Curry and New York Knicks.

Most fans live in California, Texas, New York.

Top affinities include Sneaker collecting, James Harden, Stephen Curry, with strongest over-indexing on Sneaker collecting (7.73× the country average).

Demographically, the Air Jordan audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Air Jordan fan in United States is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.1M
in United States
Gender
38.2%♀
61.8% male
Age
31.5
average years
Country rank
#3488
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Air Jordan

38.2% are female, 61.8% are male, average age 31.5.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Air Jordan audience in United States
MetricValue
Female38.2%
Male61.8%
Average age31.5
Estimated audience size10.1M
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Air Jordan audience in United States
Age bracketShare%
16-2440%
25-3425%
35-4418%
45-5411%
55+6%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Air Jordan audience comes from United States.

Worldwide audience distribution share by country for Air Jordan
CountryShare
United States30.0%
China12.4%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Air Jordan customers by region in United States
#RegionReachAffinity×
01Mississippi~100K1.50×
02Louisiana~200K1.45×
03Georgia~500K1.37×
04Alabama~200K1.35×
05Texas~900K1.30×
06Illinois~500K1.30×
07New York~800K1.26×
08New Jersey~300K1.23×
09Maryland~200K1.23×
10South Carolina~200K1.22×
11North Carolina~400K1.20×
12Tennessee~300K1.17×
13Indiana~200K1.17×
14Kentucky~100K1.10×
15California~1.5M1.09×
16Connecticut~100K1.07×
17Florida~700K1.06×
18Arkansas~100K1.06×
19Utah~100K1.05×
20Ohio~400K1.04×
21Virginia~300K1.04×
22Nevada~100K1.01×
23Pennsylvania~400K1.00×
24Oklahoma~100K0.99×
25Michigan~300K0.97×
26Missouri~200K0.97×
27Delaware~30K0.96×
28Wisconsin~200K0.94×
29Kansas~80K0.94×
30New Mexico~60K0.93×
31Nebraska~50K0.93×
32Rhode Island~30K0.93×
33Arizona~200K0.92×
34Massachusetts~200K0.91×
35South Dakota~20K0.91×
36Colorado~200K0.90×
37Iowa~90K0.89×
38Washington, District of Columbia~20K0.88×
39Idaho~50K0.87×
40West Virginia~50K0.85×
41North Dakota~20K0.85×
42Washington~200K0.84×
43Minnesota~100K0.83×
44Oregon~100K0.81×
45Alaska~20K0.80×
46Wyoming~10K0.80×
47Montana~30K0.79×
48Hawaii~30K0.74×
49New Hampshire~30K0.74×
50Maine~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Air Jordan, United States
0.71×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Air Jordan audience vs. the country average
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires7.73×
02James HardenSports6.79×
03Stephen CurrySports6.62×
04Sportswear (fashion)Fashion & Accessoires5.93×
05New York KnicksSports5.65×
06PacSunFashion & Accessoires5.60×
07NBA playoffsSports5.34×
08CoachFashion & Accessoires4.49×
09NikeFashion & Accessoires4.48×
10New BalanceFashion & Accessoires4.27×
11NBA FinalsSports3.99×
12StreetwearFashion & Accessoires3.47×
13Macy'sShopping3.43×
14Sports equipmentSports3.33×
15BurlingtonFashion & Accessoires3.28×
16FIFA World CupSports2.51×
17TikTokInternet & Social Media2.01×
18ShoesFashion & Accessoires1.95×
19FIFA World Cup 2026Sports1.62×
20BeautyBeauty & Wellness1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Air Jordan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Air Jordan audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.55×
Luxury OrientationPREMIUM1.89×
Sports ActivityPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Air Jordan audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
SpiritualityBALANCE0.59×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Air Jordan over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/air-jordan-2194” · Methodology