Rascasse Audience Intelligence

Detroit Free Press Audience Demographics in United States

Detroit Free Press has an estimated audience of 2.3M people in United States.

#27among Newspaper in United States
#393among websites & media in United States
#97in News

The average Detroit Free Press fan in United States is 44.3 years old, balanced, and lives primarily in Michigan.

By number of fans, Detroit Free Press ranks #27 among the 1320 objects in Newspaper in United States — 1.8× the group median.

Its fans are 2.3 years older than the group average of 42.0.

Women make up 47.0% of the fan base, 3.3 percentage points fewer than the group average.

Compared with the other 1319 objects in Newspaper, Detroit Free Press fans stand out for their interest in Detroit Red Wings, Škoda Auto and Nissan Versa.

Most fans live in Michigan, Florida, Ohio.

Top affinities include Detroit Red Wings, Škoda Auto, Nissan Versa, with strongest over-indexing on Detroit Red Wings (24.23× the country average).

Demographically, the Detroit Free Press audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Individualism, Career Orientation.

The typical Detroit Free Press fan in United States is balanced, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Detroit Red Wings.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
47.0%♀
53.0% male
Age
44.3
average years
Country rank
#13129
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Detroit Free Press

47.0% are female, 53.0% are male, average age 44.3.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Detroit Free Press audience in United States
MetricValue
Female47.0%
Male53.0%
Average age44.3
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Detroit Free Press audience in United States
Age bracketShare%
16-2411%
25-3415%
35-4419%
45-5425%
55+29%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Detroit Free Press audience comes from United States.

Worldwide audience distribution share by country for Detroit Free Press
CountryShare
United States93.5%
Canada3.5%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Detroit Free Press fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1.5M31.36×
02Ohio~90K1.17×
03Wisconsin~40K0.90×
04Florida~100K0.81×
05Vermont~3K0.77×
06Indiana~40K0.76×
07Washington, District of Columbia~4K0.76×
08Nevada~20K0.72×
09Tennessee~40K0.71×
10Maine~6K0.67×
11South Carolina~20K0.66×
12North Dakota~3K0.66×
13South Dakota~4K0.65×
14Illinois~60K0.64×
15Arizona~30K0.62×
16Alaska~3K0.62×
17Kentucky~20K0.59×
18Hawaii~6K0.58×
19West Virginia~7K0.56×
20Delaware~4K0.55×
21Montana~4K0.54×
22Rhode Island~4K0.50×
23North Carolina~40K0.49×
24Colorado~20K0.47×
25New Hampshire~4K0.47×
26Minnesota~20K0.44×
27Idaho~6K0.44×
28New Mexico~6K0.43×
29Nebraska~6K0.43×
30Alabama~10K0.42×
31Mississippi~9K0.42×
32Arkansas~8K0.40×
33Connecticut~10K0.39×
34Iowa~8K0.39×
35Georgia~30K0.38×
36Missouri~20K0.38×
37Kansas~8K0.38×
38Virginia~20K0.37×
39Maryland~10K0.35×
40Oregon~10K0.35×
41Washington~20K0.34×
42Oklahoma~9K0.34×
43Louisiana~10K0.33×
44Utah~7K0.33×
45Pennsylvania~30K0.31×
46Massachusetts~10K0.27×
47New York~30K0.24×
48New Jersey~10K0.23×
49Texas~30K0.22×
50California~50K0.20×
Fig. 06

Affinity by region

Affinity by region — Detroit Free Press, United States
0.20×1.00×31.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Detroit Free Press audience vs. the country average
#·InterestCategoryAffinity×
01Detroit Red WingsSports24.23×
02Škoda AutoCars & Mobility15.62×
03Nissan VersaCars & Mobility14.21×
04Detroit TigersSports12.51×
05Pennsylvania LotteryGames11.21×
06Michigan LotteryGames11.05×
07Detroit PistonsSports7.63×
08Dominican RepublicTravel & Leisure6.05×
09Seattle MarinersSports5.91×
10Purdue Boilermakers men's basketballSports5.79×
11World SeriesSports5.73×
12Florida LotteryGames5.59×
13Detroit LionsSports5.04×
14Aaron RodgersSports4.52×
15Mega MillionsGames3.22×
16CBS NewsNews2.51×
17Little CaesarsFood & Beverages2.21×
18Real propertyHome & Garden2.19×
19TMZInternet & Social Media1.77×
20Joe BidenPolitics & Society1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Detroit Free Press audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Detroit Free Press audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.51×
Career OrientationPOWER1.38×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Detroit Free Press audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Detroit Free Press over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/detroit-free-press-33115” · Methodology