Rascasse Audience Intelligence

Copa Sudamericana Fan Demographics in United States

Copa Sudamericana has an estimated audience of 207K people in United States.

#730among Soccer in United States
#811among events in United States#6130in Sports

The average Copa Sudamericana fan in United States is 36.0 years old, more male, and lives primarily in New York.

Its fans are 2.2 years older than the group average of 33.8.

Women make up 22.7% of the fan base, 11.8 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Copa Sudamericana fans stand out for their interest in BaubleBar, Gordon Hayward and Casemiro.

Interest is seasonal: April, May and August account for 55% of the year's searches, January is the quietest month.

Most fans live in New York, Florida, New Jersey.

Top affinities include BaubleBar, Gordon Hayward, Casemiro, with strongest over-indexing on BaubleBar (701.08× the country average).

Demographically, the Copa Sudamericana audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Quality Awareness.

The typical Copa Sudamericana fan in United States is more male, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for BaubleBar.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
207K
in United States
Gender
22.7%♀
77.3% male
Age
36.0
average years
Country rank
#60643
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Copa Sudamericana fans

22.7% are female, 77.3% are male, average age 36.0.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Copa Sudamericana audience in United States
MetricValue
Female22.7%
Male77.3%
Average age36.0
Estimated audience size207K
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Copa Sudamericana audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4421%
45-5416%
55+12%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Copa Sudamericana audience comes from United States.

Worldwide audience distribution share by country for Copa Sudamericana
CountryShare
Colombia31.4%
Argentina19.8%
Brazil17.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Copa Sudamericana fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K5.59×
02New York~50K4.16×
03Connecticut~9K4.16×
04Florida~50K3.40×
05Massachusetts~8K1.83×
06Maryland~7K1.83×
07Utah~4K1.79×
08Rhode Island~1K1.78×
09Virginia~9K1.71×
10Washington, District of Columbia<1K1.64×
11Nevada~3K1.39×
12California~30K1.11×
13Illinois~9K1.08×
14North Carolina~7K1.05×
15Texas~10K0.98×
16Georgia~6K0.92×
17Colorado~3K0.85×
18South Carolina~3K0.84×
19Delaware<1K0.84×
20Pennsylvania~7K0.82×
21Idaho<1K0.75×
22Minnesota~3K0.74×
23Vermont<1K0.71×
24North Dakota<1K0.70×
25Alaska<1K0.70×
26South Dakota<1K0.67×
27New Hampshire<1K0.65×
28Nebraska<1K0.64×
29Montana<1K0.64×
30Tennessee~3K0.61×
31Kentucky~2K0.59×
32Iowa~1K0.59×
33Indiana~2K0.58×
34Kansas~1K0.58×
35Maine<1K0.58×
36West Virginia<1K0.57×
37Oregon~1K0.56×
38Hawaii<1K0.56×
39Arizona~3K0.55×
40New Mexico<1K0.54×
41Washington~2K0.51×
42Louisiana~1K0.51×
43Arkansas<1K0.51×
44Mississippi<1K0.50×
45Oklahoma~1K0.48×
46Wisconsin~2K0.46×
47Alabama~1K0.44×
48Ohio~3K0.41×
49Missouri~2K0.40×
50Michigan~2K0.33×
Fig. 06

Affinity by region

Affinity by region — Copa Sudamericana, United States
0.33×1.00×5.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Copa Sudamericana audience vs. the country average
#·InterestCategoryAffinity×
01BaubleBarShopping701.08×
02Gordon HaywardSports197.90×
03CasemiroSports76.38×
04Copa LibertadoresSports70.78×
05Thomas MüllerSports69.42×
06Madhuri DixitMovies & TV63.47×
07Copa AméricaSports47.10×
08RB LeipzigSports47.08×
09Scottie PippenSports34.55×
10Spain national football teamSports24.02×
11DeMar DeRozanSports20.00×
12Pollo TropicalFood & Beverages18.59×
13La LigaSports14.54×
14Paris Saint-GermainSports12.22×
15Liga MXSports11.79×
16FC Bayern MunichSports11.46×
17Jake PaulInternet & Social Media11.29×
18AccuWeatherHome & Garden9.90×
19FIFA World CupSports8.80×
20Las VegasTravel & Leisure5.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Copa Sudamericana audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Copa Sudamericana audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.66×
Quality AwarenessPREMIUM1.58×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Copa Sudamericana audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.56×
CreativityOPEN0.58×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

See Copa Sudamericana audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Copa Sudamericana over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/copa-sudamericana-92459” · Methodology