A data profile of the people who buy, follow and care about American rock in Australia — modelled from more than twelve digital signal sources. American rock has an estimated audience of 2,156,874 people in Australia.
American rock has an estimated audience of 2,156,874 people in Australia. 59.0% are female, 41.0% are male, average age 41.8. Top brand affinities: Woodstock, Neil Diamond, Richard Marx, Real property, Jason Bateman.
Top brand affinities include Woodstock, Neil Diamond, Richard Marx, with strongest over-indexing on Woodstock (7.04× the country average).
Demographically, the American rock audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical American rock fan in Australia is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Woodstock.
The key figures that characterise the American rock profile in Australia.
59.0% are female, 41.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 41.8 |
| Estimated audience size | 2,156,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide American rock audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 6.3% |
| Italy | 5.2% |
The strongest cross-interests of the American rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christine McVie | Music & Radio | 7.47× | ||
| 02 | Woodstock | Music & Radio | 7.04× | ||
| 03 | Linda Ronstadt | Music & Radio | 5.20× | ||
| 04 | Roy Orbison | Music & Radio | 4.66× | ||
| 05 | Neil Diamond | Music & Radio | 4.56× | ||
| 06 | Billy Joel | Music & Radio | 4.27× | ||
| 07 | Mick Jagger | Music & Radio | 4.10× | ||
| 08 | Kurt Cobain | Music & Radio | 3.80× | ||
| 09 | stevie nicks | Music & Radio | 3.78× | ||
| 10 | Richard Marx | Music & Radio | 3.72× | ||
| 11 | Queen (band) | Music & Radio | 3.39× | ||
| 12 | Jason Bateman | Movies & TV | 3.03× | ||
| 13 | Ozzy Osbourne | Music & Radio | 2.97× | ||
| 14 | Keith Urban | Music & Radio | 2.66× | ||
| 15 | Demi Moore | Movies & TV | 2.63× | ||
| 16 | Nicole Kidman | Movies & TV | 1.83× | ||
| 17 | Real property | Home & Garden | 1.75× | ||
| 18 | Wikipedia | Internet & Social Media | 1.70× | ||
| 19 | Blanket | Home & Garden | 1.61× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Extroversion | THRILL | 1.23× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for American rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.