A data profile of the people who buy, follow and care about Byron Bay, New South Wales in Australia — modelled from more than twelve digital signal sources. Byron Bay, New South Wales has an estimated audience of 2,510,842 people in Australia.
Byron Bay, New South Wales has an estimated audience of 2,510,842 people in Australia. 68.3% are female, 31.7% are male, average age 43.7. Top brand affinities: Do it yourself (DIY), Real property, Luxury real estate, Local food, Natural skin care.
Top brand affinities include Do it yourself (DIY), Real property, Luxury real estate, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).
Demographically, the Byron Bay, New South Wales audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Byron Bay, New South Wales fan in Australia is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Byron Bay, New South Wales profile in Australia.
68.3% are female, 31.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.7 |
| Estimated audience size | 2,510,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Byron Bay, New South Wales audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 57.8% |
| United States | 8.2% |
| Spain | 5.1% |
The strongest cross-interests of the Byron Bay, New South Wales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 2.23× | ||
| 02 | Net-a-Porter | Shopping | 2.13× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.04× | ||
| 04 | Cartier | Fashion & Accessoires | 2.04× | ||
| 05 | Birkenstock | Fashion & Accessoires | 1.95× | ||
| 06 | Standup paddleboarding | Sports | 1.93× | ||
| 07 | Luxury real estate | Business & Career | 1.91× | ||
| 08 | Real property | Home & Garden | 1.89× | ||
| 09 | H&M | Shopping | 1.81× | ||
| 10 | Chanel | Fashion & Accessoires | 1.81× | ||
| 11 | Sephora | Shopping | 1.79× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 13 | Animal rights | Politics & Society | 1.71× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 15 | Blanket | Home & Garden | 1.68× | ||
| 16 | Nicole Kidman | Movies & TV | 1.65× | ||
| 17 | Gucci | Fashion & Accessoires | 1.63× | ||
| 18 | Local food | Food & Beverages | 1.60× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.58× | |
| Design Affinity | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.90× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Byron Bay, New South Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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