A data profile of the people who buy, follow and care about Cartoon in Australia — modelled from more than twelve digital signal sources. Cartoon has an estimated audience of 2,156,890 people in Australia.
Cartoon has an estimated audience of 2,156,890 people in Australia. 53.1% are female, 46.9% are male, average age 37.7. Top brand affinities: Wikipedia, Peter Alexander, EB Games, Bass guitar, Internet celebrity.
Top brand affinities include Wikipedia, Peter Alexander, EB Games, with strongest over-indexing on Wikipedia (2.34× the country average).
Demographically, the Cartoon audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Cartoon fan in Australia is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cartoon profile in Australia.
53.1% are female, 46.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.7 |
| Estimated audience size | 2,156,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 21% |
of the worldwide Cartoon audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 16.2% |
| Japan | 13.0% |
The strongest cross-interests of the Cartoon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Megamind | Movies & TV | 3.11× | ||
| 02 | Wikipedia | Internet & Social Media | 2.34× | ||
| 03 | EB Games | Games | 2.05× | ||
| 04 | Internet celebrity | Internet & Social Media | 1.93× | ||
| 05 | Costume | Fashion & Accessoires | 1.93× | ||
| 06 | Public security | Politics & Society | 1.87× | ||
| 07 | Walt Disney World | Travel & Leisure | 1.82× | ||
| 08 | Robert Redford | Movies & TV | 1.82× | ||
| 09 | Twitch | Games | 1.79× | ||
| 10 | One Piece | Movies & TV | 1.76× | ||
| 11 | Strategy games | Games | 1.73× | ||
| 12 | Electric guitar | Music & Radio | 1.69× | ||
| 13 | Bass guitar | Music & Radio | 1.67× | ||
| 14 | Manga | Literature | 1.65× | ||
| 15 | Pokémon | Games | 1.63× | ||
| 16 | Virtual reality | Technology & Electronics | 1.63× | ||
| 17 | Acoustic guitar | Music & Radio | 1.61× | ||
| 18 | Stranger Things | Movies & TV | 1.60× | ||
| 19 | Peter Alexander | Music & Radio | 1.56× | ||
| 20 | YouTube Music | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Individualism | JOY | 1.24× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cartoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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