A data profile of the people who buy, follow and care about Cartoon in Indonesia — modelled from more than twelve digital signal sources. Cartoon has an estimated audience of 2,522,682 people in Indonesia.
Cartoon has an estimated audience of 2,522,682 people in Indonesia. 51.4% are female, 48.6% are male, average age 31.3. Top brand affinities: Traveloka, Radio, Bank Negara Indonesia, Travel Blogger, Fast fashion.
Top brand affinities include Traveloka, Radio, Bank Negara Indonesia, with strongest over-indexing on Traveloka (1.72× the country average).
Demographically, the Cartoon audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Cartoon fan in Indonesia is balanced, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Cartoon profile in Indonesia.
51.4% are female, 48.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 31.3 |
| Estimated audience size | 2,522,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Cartoon audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 16.2% |
| Japan | 13.0% |
The strongest cross-interests of the Cartoon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast fashion | Fashion & Accessoires | 2.41× | ||
| 02 | Breakfast television | Movies & TV | 2.37× | ||
| 03 | Radio | Technology & Electronics | 2.31× | ||
| 04 | Digital art | Arts & Culture | 2.25× | ||
| 05 | romantic comedies | Movies & TV | 2.19× | ||
| 06 | OPPO | Technology & Electronics | 2.10× | ||
| 07 | Haute couture | Fashion & Accessoires | 1.97× | ||
| 08 | Scholarship | Kids & Family | 1.93× | ||
| 09 | NASDAQ | Business & Career | 1.93× | ||
| 10 | Travel Blogger | Travel & Leisure | 1.87× | ||
| 11 | Buddhism | Health | 1.86× | ||
| 12 | Minecraft | Games | 1.85× | ||
| 13 | Allkpop | Music & Radio | 1.81× | ||
| 14 | Bank Negara Indonesia | Business & Career | 1.80× | ||
| 15 | Traveloka | Travel & Leisure | 1.72× | ||
| 16 | Hinduism | Politics & Society | 1.72× | ||
| 17 | FamilyMart | Shopping | 1.68× | ||
| 18 | Astro (Malaysian satellite television) | Movies & TV | 1.66× | ||
| 19 | GitHub | Internet & Social Media | 1.58× | ||
| 20 | Linux | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.55× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.53× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Community Orientation | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cartoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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