A data profile of the people who buy, follow and care about Cartoon in Italy — modelled from more than twelve digital signal sources. Cartoon has an estimated audience of 3,644,461 people in Italy.
The average Cartoon fan in Italy is 34.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Harry Potter, Do it yourself (DIY), Anime and manga fandom, with strongest over-indexing on Harry Potter (1.91× the country average).
Demographically, the Cartoon audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cartoon fan in Italy is balanced, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Cartoon profile in Italy.
51.4% are female, 48.6% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 34.8 |
| Estimated audience size | 3,644,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Cartoon audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 16.2% |
| Japan | 13.0% |
Where the Cartoon audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.34× | |
| 02 | Veneto | ~400K | 1.22× | |
| 03 | Sicilia | ~400K | 1.21× | |
| 04 | Campania | ~500K | 1.18× | |
| 05 | Lazio | ~500K | 1.15× | |
| 06 | Puglia | ~300K | 1.15× | |
| 07 | Trentino-Alto Adige/Südtirol | ~80K | 1.13× | |
| 08 | Tuscany | ~300K | 1.09× | |
| 09 | Calabria | ~100K | 1.07× | |
| 10 | Emilia-Romagna | ~300K | 1.04× | |
| 11 | Piedmont | ~300K | 1.00× | |
| 12 | Friuli-Venezia Giulia | ~70K | 1.00× | |
| 13 | Basilicata | ~30K | 0.99× | |
| 14 | Marche | ~90K | 0.94× | |
| 15 | Aosta Valley | ~9K | 0.92× | |
| 16 | Sardinia | ~90K | 0.91× | |
| 17 | Molise | ~20K | 0.91× | |
| 18 | Liguria | ~90K | 0.89× | |
| 19 | Abruzzo | ~70K | 0.87× | |
| 20 | Umbria | ~50K | 0.85× |
The strongest cross-interests of the Cartoon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Collectible card game | Games | 4.23× | ||
| 02 | Anime and manga fandom | Literature | 3.46× | ||
| 03 | Comedy club | Movies & TV | 3.38× | ||
| 04 | Satire | Literature | 3.14× | ||
| 05 | Millie Bobby Brown | Movies & TV | 2.78× | ||
| 06 | Twitch | Games | 2.75× | ||
| 07 | Digital art | Arts & Culture | 2.55× | ||
| 08 | One Piece | Movies & TV | 2.40× | ||
| 09 | Pokémon | Games | 2.38× | ||
| 10 | Art exhibition | Arts & Culture | 2.06× | ||
| 11 | Superman | Movies & TV | 2.02× | ||
| 12 | Batman | Movies & TV | 2.00× | ||
| 13 | Harry Potter | Movies & TV | 1.91× | ||
| 14 | Stranger Things | Movies & TV | 1.90× | ||
| 15 | Manga | Literature | 1.85× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 17 | Mobile game | Games | 1.65× | ||
| 18 | Fine art | Business & Career | 1.65× | ||
| 19 | Contemporary art | Arts & Culture | 1.63× | ||
| 20 | Comics | Literature | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.45× | |
| Mindfulness | BALANCE | 1.34× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
Cartoon has an estimated audience of 3,644,461 people in Italy, concentrated in Lombardy and Lazio.
51.4% of Cartoon fans are female, 48.6% are male, with an average age of 34.8 years.
Cartoon fans show strongest brand affinity for Harry Potter (1.91×), Do it yourself (DIY) (1.8×), and Anime and manga fandom (3.46×) over the country average.
Cartoon fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cartoon itself, the audience over-indexes on Do it yourself (DIY) (1.8×), Anime and manga fandom (3.46×), Twitch (2.75×), and Satire (3.14×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cartoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.