A data profile of the people who buy, follow and care about Hair follicle in Australia — modelled from more than twelve digital signal sources. Hair follicle has an estimated audience of 2,285,999 people in Australia.
Hair follicle has an estimated audience of 2,285,999 people in Australia. 75.8% are female, 24.2% are male, average age 42.1. Top brand affinities: Aldi, Hairstyle, Wikipedia, Microwave oven, WhatsApp.
Top brand affinities include Aldi, Hairstyle, Wikipedia, with strongest over-indexing on Aldi (1.59× the country average).
Demographically, the Hair follicle audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Hair follicle fan in Australia is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Hair follicle profile in Australia.
75.8% are female, 24.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 42.1 |
| Estimated audience size | 2,285,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Hair follicle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.0% |
| Japan | 8.4% |
| United Kingdom | 6.8% |
The strongest cross-interests of the Hair follicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair straightening | Beauty & Wellness | 2.61× | ||
| 02 | Microwave oven | Home & Garden | 2.50× | ||
| 03 | Hypermarket | Shopping | 2.44× | ||
| 04 | Collagen | Beauty & Wellness | 2.15× | ||
| 05 | Eyelash | Beauty & Wellness | 2.12× | ||
| 06 | Anne Hathaway | Movies & TV | 2.11× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.01× | ||
| 08 | Wikipedia | Internet & Social Media | 1.99× | ||
| 09 | Cappuccino | Food & Beverages | 1.96× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 1.96× | ||
| 11 | Internet & Social Media | 1.85× | |||
| 12 | Natural skin care | Beauty & Wellness | 1.85× | ||
| 13 | Eyebrow | Beauty & Wellness | 1.78× | ||
| 14 | Sephora | Shopping | 1.77× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.66× | ||
| 16 | H&M | Shopping | 1.65× | ||
| 17 | Aldi | Shopping | 1.59× | ||
| 18 | Department store | Shopping | 1.57× | ||
| 19 | Discount stores | Shopping | 1.56× | ||
| 20 | Facial | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Extroversion | THRILL | 1.47× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Pet Ownership | JOY | 0.86× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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