A data profile of the people who buy, follow and care about Human body in Australia — modelled from more than twelve digital signal sources. Human body has an estimated audience of 2,007,469 people in Australia.
Human body has an estimated audience of 2,007,469 people in Australia. 65.3% are female, 34.7% are male, average age 42.3. Top brand affinities: Wikipedia, Aldi, Blanket, Microwave oven, Alternative medicine.
Top brand affinities include Wikipedia, Aldi, Blanket, with strongest over-indexing on Wikipedia (2.42× the country average).
Demographically, the Human body audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Human body fan in Australia is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Human body profile in Australia.
65.3% are female, 34.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.3 |
| Estimated audience size | 2,007,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Human body audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 6.0% |
| Brazil | 5.3% |
The strongest cross-interests of the Human body audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.42× | ||
| 02 | Jason Momoa | Movies & TV | 2.41× | ||
| 03 | Aerobics | Sports | 2.11× | ||
| 04 | Public security | Politics & Society | 2.09× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.04× | ||
| 06 | Microwave oven | Home & Garden | 2.03× | ||
| 07 | Day spa | Beauty & Wellness | 2.03× | ||
| 08 | Hypermarket | Shopping | 1.97× | ||
| 09 | Blanket | Home & Garden | 1.96× | ||
| 10 | Cappuccino | Food & Beverages | 1.92× | ||
| 11 | Manicure | Beauty & Wellness | 1.90× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.86× | ||
| 13 | TK Maxx | Shopping | 1.85× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.80× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.78× | ||
| 16 | Alternative medicine | Business & Career | 1.76× | ||
| 17 | Aldi | Shopping | 1.57× | ||
| 18 | Cupcake | Food & Beverages | 1.57× | ||
| 19 | Tradition | Politics & Society | 1.53× | ||
| 20 | Zoo | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.88× | |
| Tradition | CONSERVATISM | 1.53× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Pet Ownership | JOY | 0.82× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Human body. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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