Rascasse Audience Intelligence

Human body Audience in Poland

A data profile of the people who buy, follow and care about Human body in Poland — modelled from more than twelve digital signal sources. Human body has an estimated audience of 1,667,300 people in Poland.

#618among Topic in Poland
#27in Health

Human body has an estimated audience of 1,667,300 people in Poland. 64.1% are female, 35.9% are male, average age 38.7. Top brand affinities: PUDELEK, Pepco, Love & Sex, Castorama, Kaufland.

Top brand affinities include PUDELEK, Pepco, Love & Sex, with strongest over-indexing on PUDELEK (3.28× the country average).

Demographically, the Human body audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical Human body fan in Poland is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for PUDELEK.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Human body profile in Poland.

Audience size
1.7M
in Poland
Gender
64.1%
35.9% male
Age
38.7
average years
Country rank
#919
Topic in Poland
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human body fans

64.1% are female, 35.9% are male, average age 38.7.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Human body audience in Poland
MetricValue
Female64.1%
Male35.9%
Average age38.7
Estimated audience size1,667,300
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Human body audience in Poland
Age bracketShare%
16-1918%
20-2921%
30-3924%
40-4920%
50+17%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Human body audience comes from Poland.

Worldwide audience distribution share by country for Human body
CountryShare
United States20.1%
Italy6.0%
Brazil5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human body audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human body audience
#·InterestCategoryAffinity×
01Love & SexKids & Family3.95×
02Exfoliation (cosmetology)Beauty & Wellness3.83×
03PUDELEKNews3.28×
04WaxingBeauty & Wellness2.94×
05DeichmannShopping2.38×
06Nail salonBeauty & Wellness2.36×
07Child careKids & Family2.27×
08Artificial nailsBeauty & Wellness2.23×
09KindergartenKids & Family1.98×
10Permanent makeupBeauty & Wellness1.96×
11ManicureBeauty & Wellness1.87×
12RossmannShopping1.83×
13PepcoFashion & Accessoires1.77×
14Children's clothingFashion & Accessoires1.72×
15Health careBusiness & Career1.67×
16LegoKids & Family1.63×
17Black Red WhiteHome & Garden1.62×
18CastoramaShopping1.60×
19SephoraShopping1.58×
20KauflandShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human body audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Human body audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
Family OrientationCONSERVATISM1.47×
CreativityOPEN1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Human body audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Risk AppetiteTHRILL0.93×
Social Media UsageJOY0.96×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Human body. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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