A data profile of the people who buy, follow and care about Lease in Australia — modelled from more than twelve digital signal sources. Lease has an estimated audience of 2,113,111 people in Australia.
Lease has an estimated audience of 2,113,111 people in Australia. 53.6% are female, 46.4% are male, average age 44.3. Top brand affinities: Real property, Aldi, Innovation, WhatsApp, Refrigerator.
Top brand affinities include Real property, Aldi, Innovation, with strongest over-indexing on Real property (2.86× the country average).
Demographically, the Lease audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Lease fan in Australia is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Lease profile in Australia.
53.6% are female, 46.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.3 |
| Estimated audience size | 2,113,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Lease audience comes from Australia.
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 6.9% |
| Canada | 4.6% |
The strongest cross-interests of the Lease audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.86× | ||
| 02 | Home insurance | Business & Career | 2.30× | ||
| 03 | Retail banking | Business & Career | 2.24× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 2.22× | ||
| 05 | Asset management | Business & Career | 2.08× | ||
| 06 | Microwave oven | Home & Garden | 2.05× | ||
| 07 | Photovoltaics | Home & Garden | 2.03× | ||
| 08 | Innovation | Business & Career | 1.99× | ||
| 09 | Anne Hathaway | Movies & TV | 1.99× | ||
| 10 | Hypermarket | Shopping | 1.97× | ||
| 11 | Internet service provider | Technology & Electronics | 1.96× | ||
| 12 | Home automation | Technology & Electronics | 1.88× | ||
| 13 | Window blind | Home & Garden | 1.84× | ||
| 14 | Public security | Politics & Society | 1.80× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Sustainable energy | Home & Garden | 1.67× | ||
| 17 | Aldi | Shopping | 1.65× | ||
| 18 | Refrigerator | Home & Garden | 1.57× | ||
| 19 | Emirates | Travel & Leisure | 1.57× | ||
| 20 | Wikipedia | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lease. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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