A data profile of the people who buy, follow and care about Mentorship in Australia — modelled from more than twelve digital signal sources. Mentorship has an estimated audience of 2,319,591 people in Australia.
Mentorship has an estimated audience of 2,319,591 people in Australia. 57.0% are female, 43.0% are male, average age 44.7. Top brand affinities: Innovation, Wikipedia, Nonprofit organization, WhatsApp, Microwave oven.
Top brand affinities include Innovation, Wikipedia, Nonprofit organization, with strongest over-indexing on Innovation (2.94× the country average).
Demographically, the Mentorship audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Individualism, Career Orientation.
The typical Mentorship fan in Australia is more female, around 44.7 years old, with strong Individualism tendencies and a notable affinity for Innovation.
The key figures that characterise the Mentorship profile in Australia.
57.0% are female, 43.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.7 |
| Estimated audience size | 2,319,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Mentorship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 6.4% |
| India | 4.9% |
The strongest cross-interests of the Mentorship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.94× | ||
| 02 | Individualism | Politics & Society | 2.74× | ||
| 03 | Employment agency | Business & Career | 2.66× | ||
| 04 | Biotechnology | Business & Career | 2.62× | ||
| 05 | Wikipedia | Internet & Social Media | 2.35× | ||
| 06 | Passive income | Business & Career | 2.35× | ||
| 07 | Employment website | Business & Career | 2.26× | ||
| 08 | Aerobics | Sports | 2.24× | ||
| 09 | Asset management | Business & Career | 2.18× | ||
| 10 | Microwave oven | Home & Garden | 2.04× | ||
| 11 | Internet & Social Media | 2.03× | |||
| 12 | Public security | Politics & Society | 1.87× | ||
| 13 | Internet & Social Media | 1.86× | |||
| 14 | Hypermarket | Shopping | 1.82× | ||
| 15 | Career development | Business & Career | 1.68× | ||
| 16 | Cappuccino | Food & Beverages | 1.65× | ||
| 17 | Nonprofit organization | Politics & Society | 1.60× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 19 | Alternative medicine | Business & Career | 1.52× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Career Orientation | POWER | 1.51× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mentorship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.