A data profile of the people who buy, follow and care about Pet Shop Boys in Australia — modelled from more than twelve digital signal sources. Pet Shop Boys has an estimated audience of 553,473 people in Australia.
The average Pet Shop Boys fan in Australia is 37.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include TikTok, Self care, Asia, with strongest over-indexing on TikTok (1.62× the country average).
Demographically, the Pet Shop Boys audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pet Shop Boys fan in Australia is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for TikTok.
The key figures that characterise the Pet Shop Boys profile in Australia.
55.4% are female, 44.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 37.8 |
| Estimated audience size | 553,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Pet Shop Boys audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.6% |
| United Kingdom | 10.0% |
| Malaysia | 4.6% |
Where the Pet Shop Boys audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~70K | 1.07× | |
| 02 | Australian Capital Territory | ~10K | 1.06× | |
| 03 | South Australia | ~50K | 1.04× | |
| 04 | Tasmania | ~10K | 1.04× | |
| 05 | Queensland | ~100K | 1.02× | |
| 06 | Victoria | ~200K | 1.00× | |
| 07 | New South Wales | ~200K | 0.97× | |
| 08 | Northern Territory | ~5K | 0.95× |
The strongest cross-interests of the Pet Shop Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave | Music & Radio | 3.97× | ||
| 02 | Gothic fashion | Fashion & Accessoires | 3.43× | ||
| 03 | Anime and manga fandom | Literature | 2.93× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.84× | ||
| 05 | Anime convention | Literature | 2.81× | ||
| 06 | Digital art | Arts & Culture | 2.44× | ||
| 07 | Stranger Things | Movies & TV | 2.21× | ||
| 08 | Vintage | Fashion & Accessoires | 2.18× | ||
| 09 | Organic product | Food & Beverages | 2.08× | ||
| 10 | guardin | Music & Radio | 1.94× | ||
| 11 | Livemusic | Music & Radio | 1.91× | ||
| 12 | Self care | Health | 1.82× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.77× | ||
| 14 | Kitten | Pets & Animals | 1.74× | ||
| 15 | Modern art | Arts & Culture | 1.72× | ||
| 16 | TikTok | Internet & Social Media | 1.62× | ||
| 17 | Guitar | Music & Radio | 1.57× | ||
| 18 | Asia | Travel & Leisure | 1.56× | ||
| 19 | OnlyFans | Technology & Electronics | 1.54× | ||
| 20 | Pet food | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.30× | |
| Tradition | CONSERVATISM | 1.28× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 0.87× |
Pet Shop Boys has an estimated audience of 553,473 people in Australia, concentrated in New South Wales and Victoria.
55.4% of Pet Shop Boys fans are female, 44.6% are male, with an average age of 37.8 years.
Pet Shop Boys fans show strongest brand affinity for TikTok (1.62×), Self care (1.82×), and Asia (1.56×) over the country average.
Pet Shop Boys fans in Australia are most concentrated in New South Wales (reach ~200K), Victoria (reach ~200K), and Queensland (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pet Shop Boys itself, the audience over-indexes on Self care (1.82×), Asia (1.56×), Anime and manga fandom (2.93×), and guardin (1.94×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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