A data profile of the people who buy, follow and care about Fun in Australia — modelled from more than twelve digital signal sources. Fun has an estimated audience of 2,957,086 people in Australia.
Fun has an estimated audience of 2,957,086 people in Australia. 61.3% are female, 38.7% are male, average age 40.2. Top brand affinities: Aubrey Plaza, Blanket, Manga, YouTube Music, Jim Carrey.
Top brand affinities include Aubrey Plaza, Blanket, Manga, with strongest over-indexing on Aubrey Plaza (4.02× the country average).
Demographically, the Fun audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Fun fan in Australia is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Aubrey Plaza.
The key figures that characterise the Fun profile in Australia.
61.3% are female, 38.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.2 |
| Estimated audience size | 2,957,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Fun audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aubrey Plaza | Movies & TV | 4.02× | ||
| 02 | Robin Williams | Movies & TV | 2.63× | ||
| 03 | Jim Carrey | Movies & TV | 2.34× | ||
| 04 | Omegle | Internet & Social Media | 1.85× | ||
| 05 | Makeup brush | Beauty & Wellness | 1.84× | ||
| 06 | Pokémon | Games | 1.81× | ||
| 07 | Tokyo | Travel & Leisure | 1.75× | ||
| 08 | One Piece | Movies & TV | 1.67× | ||
| 09 | Nail art | Beauty & Wellness | 1.67× | ||
| 10 | Mascara | Beauty & Wellness | 1.65× | ||
| 11 | Blanket | Home & Garden | 1.64× | ||
| 12 | Violin | Music & Radio | 1.64× | ||
| 13 | Manga | Literature | 1.61× | ||
| 14 | YouTube Music | Internet & Social Media | 1.61× | ||
| 15 | Solitaire | Games | 1.61× | ||
| 16 | Costume | Fashion & Accessoires | 1.61× | ||
| 17 | Electric guitar | Music & Radio | 1.56× | ||
| 18 | Bored Panda | Internet & Social Media | 1.55× | ||
| 19 | Acoustic guitar | Music & Radio | 1.53× | ||
| 20 | Novak Djokovic | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.18× | |
| Tradition | CONSERVATISM | 1.14× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.81× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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