A data profile of the people who buy, follow and care about Fun in Indonesia — modelled from more than twelve digital signal sources. Fun has an estimated audience of 2,923,246 people in Indonesia.
Fun has an estimated audience of 2,923,246 people in Indonesia. 47.5% are female, 52.5% are male, average age 32.8. Top brand affinities: Coffee roasting, Slot machine, Traveloka, Baby food, Pizza.
Top brand affinities include Coffee roasting, Slot machine, Traveloka, with strongest over-indexing on Coffee roasting (2.9× the country average).
Demographically, the Fun audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Fun fan in Indonesia is balanced, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coffee roasting.
The key figures that characterise the Fun profile in Indonesia.
47.5% are female, 52.5% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 32.8 |
| Estimated audience size | 2,923,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Fun audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 5.1% |
| Japan | 4.8% |
The strongest cross-interests of the Fun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 2.98× | ||
| 02 | Coffee roasting | Food & Beverages | 2.90× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.83× | ||
| 04 | BTS | Music & Radio | 2.80× | ||
| 05 | Flower bouquet | Home & Garden | 2.75× | ||
| 06 | Eyelash | Beauty & Wellness | 2.72× | ||
| 07 | Hair coloring | Beauty & Wellness | 2.66× | ||
| 08 | Baby food | Kids & Family | 2.62× | ||
| 09 | Sneaker collecting | Fashion & Accessoires | 2.43× | ||
| 10 | Pizza | Food & Beverages | 2.27× | ||
| 11 | Ice cream | Food & Beverages | 2.20× | ||
| 12 | FC Bayern Munich | Sports | 2.18× | ||
| 13 | Slot machine | Games | 2.07× | ||
| 14 | Lipstick | Beauty & Wellness | 1.96× | ||
| 15 | Online poker | Games | 1.87× | ||
| 16 | Astro (Malaysian satellite television) | Movies & TV | 1.86× | ||
| 17 | Traveloka | Travel & Leisure | 1.84× | ||
| 18 | Allkpop | Music & Radio | 1.71× | ||
| 19 | FamilyMart | Shopping | 1.70× | ||
| 20 | Charity and causes | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Pet Ownership | JOY | 1.41× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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