A data profile of the people who buy, follow and care about Sailing in Australia — modelled from more than twelve digital signal sources. Sailing has an estimated audience of 1,974,219 people in Australia.
The average Sailing fan in Australia is 44.9 years old, balanced, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Victoria.
Top brand affinities include SailGP, Motorboat, Real property, with strongest over-indexing on SailGP (5.56× the country average).
Demographically, the Sailing audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sailing fan in Australia is balanced, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for SailGP.
The key figures that characterise the Sailing profile in Australia.
48.6% are female, 51.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 44.9 |
| Estimated audience size | 1,974,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Sailing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 7.7% |
| United Kingdom | 6.2% |
Where the Sailing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 2.05× | |
| 02 | Northern Territory | ~20K | 1.09× | |
| 03 | New South Wales | ~800K | 1.07× | |
| 04 | South Australia | ~100K | 0.92× | |
| 05 | Tasmania | ~40K | 0.84× | |
| 06 | Western Australia | ~200K | 0.78× | |
| 07 | Australian Capital Territory | ~30K | 0.77× | |
| 08 | Victoria | ~400K | 0.67× |
The strongest cross-interests of the Sailing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SailGP | Sports | 5.56× | ||
| 02 | Boat show | Travel & Leisure | 3.96× | ||
| 03 | Kitesurfing | Sports | 3.47× | ||
| 04 | Motorboat | Cars & Mobility | 2.94× | ||
| 05 | Jet ski | Sports | 2.89× | ||
| 06 | Luxury Watches | Fashion & Accessoires | 2.38× | ||
| 07 | Snorkeling | Sports | 2.10× | ||
| 08 | Luxury real estate | Business & Career | 1.83× | ||
| 09 | Standup paddleboarding | Sports | 1.80× | ||
| 10 | Real property | Home & Garden | 1.78× | ||
| 11 | Alpine skiing | Sports | 1.69× | ||
| 12 | TK Maxx | Shopping | 1.66× | ||
| 13 | Ski resort | Travel & Leisure | 1.66× | ||
| 14 | Ecotourism | Business & Career | 1.60× | ||
| 15 | Blanket | Home & Garden | 1.59× | ||
| 16 | Outdoors | Travel & Leisure | 1.58× | ||
| 17 | Expedia | Travel & Leisure | 1.58× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Trivago | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.50× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Spirituality | BALANCE | 0.93× |
Sailing has an estimated audience of 1,974,219 people in Australia, concentrated in Queensland and New South Wales.
48.6% of Sailing fans are female, 51.4% are male, with an average age of 44.9 years.
Sailing fans show strongest brand affinity for SailGP (5.56×), Motorboat (2.94×), and Real property (1.78×) over the country average.
Sailing fans in Australia are most concentrated in Queensland (reach ~1M), New South Wales (reach ~800K), and Victoria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sailing itself, the audience over-indexes on Motorboat (2.94×), Real property (1.78×), Luxury real estate (1.83×), and Jet ski (2.89×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sailing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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