A data profile of the people who buy, follow and care about Ship in Australia — modelled from more than twelve digital signal sources. Ship has an estimated audience of 1,970,686 people in Australia.
Ship has an estimated audience of 1,970,686 people in Australia. 45.5% are female, 54.5% are male, average age 44.4. Top brand affinities: Wikipedia, Toni Collette, Motorboat, Real property, MSC Cruises.
Top brand affinities include Wikipedia, Toni Collette, Motorboat, with strongest over-indexing on Wikipedia (1.99× the country average).
Demographically, the Ship audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Ship fan in Australia is balanced, around 44.4 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ship profile in Australia.
45.5% are female, 54.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.4 |
| Estimated audience size | 1,970,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Ship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 5.6% |
| Germany | 4.0% |
The strongest cross-interests of the Ship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toni Collette | Movies & TV | 4.78× | ||
| 02 | MSC Cruises | Travel & Leisure | 4.78× | ||
| 03 | Boat show | Travel & Leisure | 3.77× | ||
| 04 | SailGP | Sports | 3.06× | ||
| 05 | Motorboat | Cars & Mobility | 2.62× | ||
| 06 | Celebrity Cruises | Travel & Leisure | 2.54× | ||
| 07 | Princess Cruises | Travel & Leisure | 2.24× | ||
| 08 | Jet ski | Sports | 2.17× | ||
| 09 | Public security | Politics & Society | 2.10× | ||
| 10 | Wikipedia | Internet & Social Media | 1.99× | ||
| 11 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 1.96× | ||
| 12 | Photovoltaics | Home & Garden | 1.76× | ||
| 13 | Lawn mower | Home & Garden | 1.71× | ||
| 14 | Microwave oven | Home & Garden | 1.65× | ||
| 15 | Helicopter | Cars & Mobility | 1.56× | ||
| 16 | Real property | Home & Garden | 1.55× | ||
| 17 | Rail transport | Travel & Leisure | 1.52× | ||
| 18 | Hardware store | Home & Garden | 1.52× | ||
| 19 | Hair conditioner | Beauty & Wellness | 1.52× | ||
| 20 | Google Flights | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.25× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.