A data profile of the people who buy, follow and care about Sunrise in Australia — modelled from more than twelve digital signal sources. Sunrise has an estimated audience of 2,705,567 people in Australia.
Sunrise has an estimated audience of 2,705,567 people in Australia. 66.9% are female, 33.1% are male, average age 42.0. Top brand affinities: Aldi, Real property, Breakfast television, Tabloid (newspaper format), Blanket.
Top brand affinities include Aldi, Real property, Breakfast television, with strongest over-indexing on Aldi (1.66× the country average).
Demographically, the Sunrise audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Sunrise fan in Australia is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Sunrise profile in Australia.
66.9% are female, 33.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 42.0 |
| Estimated audience size | 2,705,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Sunrise audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.8% |
| Australia | 14.1% |
| Japan | 9.0% |
The strongest cross-interests of the Sunrise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 2.27× | ||
| 02 | Tom Welling | Movies & TV | 2.27× | ||
| 03 | Matthew McConaughey | Movies & TV | 2.27× | ||
| 04 | Elizabeth Taylor | Movies & TV | 2.27× | ||
| 05 | Google News | News | 2.27× | ||
| 06 | Breakfast television | Movies & TV | 2.26× | ||
| 07 | Freddie Mercury | Music & Radio | 2.23× | ||
| 08 | Richard Marx | Music & Radio | 2.13× | ||
| 09 | Sabrina Carpenter | Music & Radio | 1.90× | ||
| 10 | Savers | Shopping | 1.89× | ||
| 11 | Blanket | Home & Garden | 1.81× | ||
| 12 | Bored Panda | Internet & Social Media | 1.74× | ||
| 13 | Real property | Home & Garden | 1.70× | ||
| 14 | Aldi | Shopping | 1.66× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.62× | ||
| 16 | Public security | Politics & Society | 1.59× | ||
| 17 | Wikipedia | Internet & Social Media | 1.53× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | Nicole Kidman | Movies & TV | 1.52× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| Community Orientation | OPEN | 1.18× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.83× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sunrise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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