Sunrise Audience in Germany
A data profile of the people who buy, follow and care about Sunrise in Germany — modelled from more than twelve digital signal sources. Sunrise has an estimated audience of 489,202 people in Germany.
The average Sunrise fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Travel Blogger, TikTok, Sunday Brunch, with strongest over-indexing on Travel Blogger (12.05× the country average).
Demographically, the Sunrise audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sunrise fan in Germany is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.
At a glance
The key figures that characterise the Sunrise profile in Germany.
Search interest · 12-month trend
Demographics of Sunrise fans
55.9% are female, 44.1% are male, average age 34.6.
Gender split
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 34.6 |
| Estimated audience size | 489,202 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Sunrise audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.8% |
| Australia | 14.1% |
| Japan | 9.0% |
Geography
Where the Sunrise audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 1.28× | |
| 02 | Hessen | ~40K | 1.19× | |
| 03 | Schleswig-Holstein | ~20K | 1.19× | |
| 04 | Niedersachsen | ~50K | 1.15× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.12× | |
| 06 | Bayern | ~90K | 1.11× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.06× | |
| 08 | Rheinland-Pfalz | ~20K | 1.01× | |
| 09 | Brandenburg | ~10K | 0.98× | |
| 10 | Saarland | ~6K | 0.95× | |
| 11 | Hamburg | ~10K | 0.92× | |
| 12 | Berlin | ~20K | 0.91× | |
| 13 | Sachsen | ~20K | 0.90× | |
| 14 | Thüringen | ~10K | 0.85× | |
| 15 | Sachsen-Anhalt | ~10K | 0.83× | |
| 16 | Bremen | ~3K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sunrise audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 12.05× | ||
| 02 | Viggo Mortensen | Movies & TV | 8.94× | ||
| 03 | Sunday Brunch | Kids & Family | 8.01× | ||
| 04 | Cultural heritage | Politics & Society | 5.49× | ||
| 05 | National park | Travel & Leisure | 5.33× | ||
| 06 | Road trip | Travel & Leisure | 4.95× | ||
| 07 | Crime fiction | Literature | 4.92× | ||
| 08 | Ski resort | Travel & Leisure | 4.71× | ||
| 09 | Unique Gifts | Shopping | 4.63× | ||
| 10 | Hiking boot | Fashion & Accessoires | 4.60× | ||
| 11 | Skyscanner | Travel & Leisure | 4.26× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 3.78× | ||
| 13 | Carcare | Cars & Mobility | 3.63× | ||
| 14 | Livemusic | Music & Radio | 3.38× | ||
| 15 | Digital photography | Business & Career | 3.12× | ||
| 16 | Hugendubel | Shopping | 3.04× | ||
| 17 | TikTok | Internet & Social Media | 2.34× | ||
| 18 | Airbnb | Travel & Leisure | 2.04× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.77× | ||
| 20 | Tagesschau | Movies & TV | 1.60× |
Personality of the Sunrise audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.30× | |
| Quality Awareness | PREMIUM | 2.02× | |
| Risk Appetite | THRILL | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Need for Security | CONSERVATISM | 0.95× |
Frequently asked questions
How many fans does Sunrise have in Germany?
Sunrise has an estimated audience of 489,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunrise fans?
55.9% of Sunrise fans are female, 44.1% are male, with an average age of 34.6 years.
Which brands do Sunrise fans like most?
Sunrise fans show strongest brand affinity for Travel Blogger (12.05×), TikTok (2.34×), and Sunday Brunch (8.01×) over the country average.
Where do Sunrise fans live in Germany?
Sunrise fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Sunrise fans also like?
Beyond Sunrise itself, the audience over-indexes on TikTok (2.34×), Sunday Brunch (8.01×), Ski resort (4.71×), and Unique Gifts (4.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Sunrise audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunrise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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