Rascasse Audience Intelligence

Sunrise Audience in United States

A data profile of the people who buy, follow and care about Sunrise in United States — modelled from more than twelve digital signal sources. Sunrise has an estimated audience of 3,398,169 people in United States.

#4744among Topic in United States#759in Travel & Leisure

The average Sunrise fan in United States is 38.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Standup paddleboarding, Michelle Rodriguez, Rosie O'Donnell, with strongest over-indexing on Standup paddleboarding (5.07× the country average).

Demographically, the Sunrise audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunrise fan in United States is more female, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Standup paddleboarding.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunrise profile in United States.

Audience size
3.4M
in United States
Gender
59.8%♀
40.2% male
Age
38.8
average years
Country rank
#9260
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunrise fans

59.8% are female, 40.2% are male, average age 38.8.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Sunrise audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.8
Estimated audience size3,398,169
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Sunrise audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Sunrise audience comes from United States.

Worldwide audience distribution share by country for Sunrise
CountryShare
United States17.8%
Australia14.1%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunrise audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunrise fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.15×
02Minnesota~70K1.47×
03Maine~20K1.44×
04Florida~300K1.40×
05Wyoming~7K1.31×
06Alaska~9K1.28×
07North Dakota~9K1.22×
08South Dakota~9K1.20×
09Montana~10K1.18×
10New Hampshire~20K1.15×
11Rhode Island~10K1.13×
12Vermont~7K1.13×
13Arizona~80K1.12×
14Missouri~60K1.10×
15South Carolina~50K1.04×
16Delaware~10K1.03×
17Arkansas~30K1.01×
18Washington~70K1.00×
19Oregon~40K1.00×
20Iowa~30K1.00×
21Michigan~90K0.99×
22Ohio~100K0.97×
23Virginia~80K0.95×
24Tennessee~60K0.95×
25Maryland~60K0.95×
26Idaho~20K0.95×
27Illinois~100K0.94×
28Indiana~60K0.94×
29Utah~30K0.94×
30Colorado~50K0.93×
31North Carolina~90K0.92×
32New Jersey~80K0.91×
33Alabama~40K0.89×
34Oklahoma~30K0.89×
35Kansas~20K0.89×
36New York~200K0.88×
37Massachusetts~60K0.88×
38New Mexico~10K0.87×
39California~300K0.86×
40Wisconsin~40K0.85×
41Georgia~90K0.82×
42Louisiana~40K0.82×
43Nebraska~10K0.82×
44Pennsylvania~90K0.81×
45Connecticut~30K0.78×
46Nevada~30K0.77×
47Texas~200K0.76×
48Mississippi~20K0.72×
49West Virginia~10K0.72×
50Kentucky~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Sunrise, United States
0.66×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunrise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunrise audience
#·InterestCategoryAffinity×
01Rosie O'DonnellMovies & TV7.87×
02EVA AirTravel & Leisure7.87×
03BevMo!Shopping7.83×
04Michelle RodriguezMovies & TV7.80×
05Naked WinesFood & Beverages6.98×
06Standup paddleboardingSports5.07×
07Goldie HawnMovies & TV4.30×
08Minnesota WildSports4.26×
09Backpacking (travel)Travel & Leisure2.54×
10Alpine skiingSports2.52×
11Enterprise Rent-A-CarCars & Mobility2.40×
12Wildlife photographyTechnology & Electronics2.38×
13Art exhibitionArts & Culture2.16×
14Real propertyHome & Garden2.00×
15Adventure travelTravel & Leisure1.83×
16ExpediaTravel & Leisure1.76×
17MuseumArts & Culture1.73×
18Fine artBusiness & Career1.60×
19Electric guitarMusic & Radio1.58×
20Trader Joe'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunrise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunrise audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
SustainabilityBALANCE1.49×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunrise audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Social Media UsageJOY0.86×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunrise have in United States?

Sunrise has an estimated audience of 3,398,169 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Sunrise fans?

59.8% of Sunrise fans are female, 40.2% are male, with an average age of 38.8 years.

03

Which brands do Sunrise fans like most?

Sunrise fans show strongest brand affinity for Standup paddleboarding (5.07×), Michelle Rodriguez (7.8×), and Rosie O'Donnell (7.87×) over the country average.

04

Where do Sunrise fans live in United States?

Sunrise fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunrise fans also like?

Beyond Sunrise itself, the audience over-indexes on Michelle Rodriguez (7.8×), Rosie O'Donnell (7.87×), BevMo! (7.83×), and Minnesota Wild (4.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Sunrise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunrise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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