A data profile of the people who buy, follow and care about Tennis ball in Australia — modelled from more than twelve digital signal sources. Tennis ball has an estimated audience of 661,039 people in Australia.
Tennis ball has an estimated audience of 661,039 people in Australia. 49.5% are female, 50.5% are male, average age 43.0. Top brand affinities: Novak Djokovic, US Open (tennis), Women's Tennis Association, Andy Murray, FIFA World Cup.
Top brand affinities include Novak Djokovic, US Open (tennis), Women's Tennis Association, with strongest over-indexing on Novak Djokovic (12.1× the country average).
Demographically, the Tennis ball audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Tennis ball fan in Australia is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Novak Djokovic.
The key figures that characterise the Tennis ball profile in Australia.
49.5% are female, 50.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.0 |
| Estimated audience size | 661,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Tennis ball audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 10.1% |
| Japan | 7.1% |
The strongest cross-interests of the Tennis ball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Murray | Sports | 19.14× | ||
| 02 | Women's Tennis Association | Sports | 13.10× | ||
| 03 | Novak Djokovic | Sports | 12.10× | ||
| 04 | US Open (tennis) | Sports | 9.65× | ||
| 05 | Rafael Nadal | Sports | 6.39× | ||
| 06 | Alexander Zverev | Sports | 6.39× | ||
| 07 | Roger Federer | Sports | 5.51× | ||
| 08 | The Championships, Wimbledon | Sports | 5.44× | ||
| 09 | Serena Williams | Sports | 5.15× | ||
| 10 | Davis Cup | Sports | 4.96× | ||
| 11 | Australian Open | Sports | 3.27× | ||
| 12 | PGA Tour | Sports | 2.93× | ||
| 13 | Sports betting | Games | 2.55× | ||
| 14 | Wikipedia | Internet & Social Media | 2.48× | ||
| 15 | FIFA World Cup | Sports | 2.19× | ||
| 16 | Tennis | Sports | 2.18× | ||
| 17 | Tabloid (newspaper format) | Literature | 2.01× | ||
| 18 | National Australia Bank | Business & Career | 1.67× | ||
| 19 | Golf | Sports | 1.53× | ||
| 20 | Cotton On | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Extroversion | THRILL | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tennis ball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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