Rascasse Audience Intelligence

Cleveland Cavaliers Fan Demographics in United States

Cleveland Cavaliers has an estimated audience of 18.5M people in United States.

#17among Basketball in United States
#29among teams in United States#131in Sports

The average Cleveland Cavaliers fan in United States is 30.4 years old, more male, and lives primarily in Ohio.

By number of fans, Cleveland Cavaliers ranks #10 among the 30 NBA teams in United States — 1.3× the group median.

Women make up 39.6% of the fan base, 2.2 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Cleveland Cavaliers fans stand out for their interest in Andrew Wiggins, Hakeem Olajuwon and Kyrie Irving.

In Q3/2026, search interest was +122.9% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: March, May and November account for 42% of the year's searches, September is the quietest month.

Most fans live in Ohio, Florida, California.

Top affinities include Andrew Wiggins, Hakeem Olajuwon, NBA playoffs, with strongest over-indexing on Andrew Wiggins (26.1× the country average).

Demographically, the Cleveland Cavaliers audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Cleveland Cavaliers fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Andrew Wiggins.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
18.5M
in United States
Gender
39.6%♀
60.4% male
Age
30.4
average years
Country rank
#1825
among all objects in United States
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cleveland Cavaliers fans

39.6% are female, 60.4% are male, average age 30.4.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Cleveland Cavaliers audience in United States
MetricValue
Female39.6%
Male60.4%
Average age30.4
Estimated audience size18.5M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Cleveland Cavaliers audience in United States
Age bracketShare%
16-2450%
25-3420%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Cleveland Cavaliers audience comes from United States.

Worldwide audience distribution share by country for Cleveland Cavaliers
CountryShare
United States55.4%
China7.5%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cleveland Cavaliers fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~9M17.27×
02West Virginia~100K1.23×
03Michigan~600K1.17×
04Kentucky~300K1.15×
05South Carolina~300K1.06×
06Florida~1M1.05×
07Mississippi~200K1.05×
08Georgia~600K0.94×
09Pennsylvania~700K0.93×
10North Carolina~500K0.86×
11Alabama~200K0.85×
12Tennessee~300K0.84×
13New York~900K0.83×
14Indiana~300K0.83×
15Virginia~400K0.79×
16Louisiana~200K0.79×
17Delaware~40K0.78×
18Arkansas~100K0.73×
19Illinois~500K0.72×
20Maryland~200K0.72×
21Nevada~100K0.72×
22Arizona~300K0.71×
23New Jersey~400K0.69×
24Oklahoma~200K0.69×
25Massachusetts~300K0.68×
26Texas~800K0.67×
27Connecticut~100K0.67×
28Rhode Island~40K0.63×
29Washington, District of Columbia~20K0.60×
30Vermont~20K0.60×
31Colorado~200K0.58×
32Utah~100K0.58×
33Maine~40K0.57×
34Hawaii~40K0.55×
35New Hampshire~40K0.55×
36Missouri~200K0.53×
37Wisconsin~200K0.53×
38Kansas~80K0.52×
39South Dakota~20K0.51×
40California~1M0.48×
41Minnesota~100K0.47×
42New Mexico~50K0.47×
43Nebraska~50K0.47×
44Montana~30K0.47×
45Iowa~80K0.46×
46North Dakota~20K0.44×
47Alaska~20K0.44×
48Washington~200K0.40×
49Oregon~90K0.39×
50Idaho~40K0.39×
Fig. 06

Affinity by region

Affinity by region — Cleveland Cavaliers, United States
0.39×1.00×17.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cleveland Cavaliers audience vs. the country average
#·InterestCategoryAffinity×
01Andrew WigginsSports26.10×
02Hakeem OlajuwonSports20.18×
03NBA playoffsSports6.40×
04Kyrie IrvingSports6.31×
05NBA FinalsSports5.99×
06NBA on ESPNSports5.23×
07NBA TVSports5.13×
08James HardenSports4.98×
09WNBASports4.87×
10Michael JordanSports4.76×
11Caitlin ClarkSports4.49×
12Los Angeles LakersSports3.97×
13Boston CelticsSports3.81×
14New York KnicksSports3.44×
15Sophie CunninghamSports3.36×
16NikeFashion & Accessoires2.20×
17LeBron JamesSports2.05×
18NBASports1.65×
19SpotifyMusic & Radio1.65×
20Hip hop musicMusic & Radio1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cleveland Cavaliers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cleveland Cavaliers audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.17×
Risk AppetiteTHRILL1.14×
Social Media UsageJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cleveland Cavaliers audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.56×
SpiritualityBALANCE0.61×
Need for SecurityCONSERVATISM0.62×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cleveland Cavaliers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cleveland-cavaliers-3687” · Methodology