A data profile of the people who buy, follow and care about Allianz Parque in Brazil — modelled from more than twelve digital signal sources. Allianz Parque has an estimated audience of 3,523,248 people in Brazil.
Allianz Parque has an estimated audience of 3,523,248 people in Brazil. 27.8% are female, 72.2% are male, average age 31.9. Top brand affinities: Stadium, Seleção Brasileira, Nottingham Forest, Sport Club do Recife, Manchester City F.C..
Top brand affinities include Stadium, Seleção Brasileira, Nottingham Forest, with strongest over-indexing on Stadium (38.1× the country average).
Demographically, the Allianz Parque audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Allianz Parque fan in Brazil is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Stadium.
The key figures that characterise the Allianz Parque profile in Brazil.
27.8% are female, 72.2% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 31.9 |
| Estimated audience size | 3,523,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Allianz Parque audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 95.3% |
| United States | 1.0% |
| Argentina | 0.6% |
The strongest cross-interests of the Allianz Parque audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 38.10× | ||
| 02 | Nottingham Forest | Sports | 9.74× | ||
| 03 | Garrincha | Sports | 8.74× | ||
| 04 | UOL Esporte | Sports | 4.24× | ||
| 05 | Campeonato Carioca | Sports | 4.08× | ||
| 06 | Casemiro | Sports | 3.77× | ||
| 07 | Seleção Brasileira | Sports | 3.68× | ||
| 08 | Manchester City F.C. | Sports | 3.01× | ||
| 09 | Bundesliga | Sports | 2.88× | ||
| 10 | Sport Club do Recife | Sports | 2.70× | ||
| 11 | Juventus F.C. | Sports | 2.25× | ||
| 12 | Associação Chapecoense de Futebol | Sports | 2.20× | ||
| 13 | MSN | News | 2.16× | ||
| 14 | Copa do Brasil | Sports | 2.01× | ||
| 15 | Premier League | Sports | 1.99× | ||
| 16 | Fortaleza Esporte Clube | Sports | 1.95× | ||
| 17 | Serie A | Sports | 1.84× | ||
| 18 | Coritiba Foot Ball Club | Sports | 1.72× | ||
| 19 | Samba | Music & Radio | 1.66× | ||
| 20 | Paris Saint-Germain | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.74× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.54× | |
| Quality Awareness | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Allianz Parque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.