A data profile of the people who buy, follow and care about Parque do Ibirapuera in Brazil — modelled from more than twelve digital signal sources. Parque do Ibirapuera has an estimated audience of 3,833,107 people in Brazil.
Parque do Ibirapuera has an estimated audience of 3,833,107 people in Brazil. 58.0% are female, 42.0% are male, average age 39.0. Top brand affinities: Instagram, Rock music, Pop music, Jazz music, Classical music.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.59× the country average).
Demographically, the Parque do Ibirapuera audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Parque do Ibirapuera fan in Brazil is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Parque do Ibirapuera profile in Brazil.
58.0% are female, 42.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.0 |
| Estimated audience size | 3,833,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Parque do Ibirapuera audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.2% |
| United States | 0.4% |
| Colombia | 0.2% |
The strongest cross-interests of the Parque do Ibirapuera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Maia | Music & Radio | 2.15× | ||
| 02 | Classical music | Music & Radio | 1.99× | ||
| 03 | Rede Record | Movies & TV | 1.80× | ||
| 04 | Maria Bethânia | Music & Radio | 1.80× | ||
| 05 | Jazz music | Music & Radio | 1.79× | ||
| 06 | Nightclubs | Music & Radio | 1.79× | ||
| 07 | Rock music | Music & Radio | 1.71× | ||
| 08 | Pop music | Music & Radio | 1.71× | ||
| 09 | Bars | Travel & Leisure | 1.66× | ||
| 10 | Hip hop music | Music & Radio | 1.65× | ||
| 11 | Happy hour | Food & Beverages | 1.61× | ||
| 12 | Bossa nova | Music & Radio | 1.61× | ||
| 13 | Spotify | Internet & Social Media | 1.60× | ||
| 14 | Heavy metal music | Music & Radio | 1.60× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Comedy club | Movies & TV | 1.58× | ||
| 17 | Rock in Rio | Music & Radio | 1.55× | ||
| 18 | Festival | Music & Radio | 1.54× | ||
| 19 | Film festival | Movies & TV | 1.54× | ||
| 20 | Drawing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Social Media Usage | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Tradition | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Parque do Ibirapuera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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