Rascasse Audience Intelligence

Chappell Roan Audience in United States

Chappell Roan has an estimated audience of 11.4M people in United States.

#6among Singer-songwriter in United States
#132among people in United States#211in Music & Radio

The average Chappell Roan fan in United States is 34.8 years old, more female, and lives primarily in California.

By number of fans, Chappell Roan ranks #8 among the 7793 objects in Singer-songwriter in United States — 2.6× the group median.

Its fans are 3.1 years younger than the group average of 37.9.

Women make up 63.3% of the fan base, 6.4 percentage points more than the group average.

Compared with the other 7792 objects in Singer-songwriter, Chappell Roan fans stand out for their interest in Charli XCX, School uniform and Ellie Goulding.

Interest is seasonal: February, June and September account for 39% of the year's searches, January is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Charli XCX, School uniform, Ellie Goulding, with strongest over-indexing on Charli XCX (85.65× the country average).

Demographically, the Chappell Roan audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Chappell Roan fan in United States is more female, around 34.8 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.4M
in United States
Gender
63.3%♀
36.7% male
Age
34.8
average years
Country rank
#3099
among all objects in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chappell Roan fans

63.3% are female, 36.7% are male, average age 34.8.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Chappell Roan audience in United States
MetricValue
Female63.3%
Male36.7%
Average age34.8
Estimated audience size11.4M
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Chappell Roan audience in United States
Age bracketShare%
16-2435%
25-3421%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Chappell Roan audience comes from United States.

Worldwide audience distribution share by country for Chappell Roan
CountryShare
United States41.5%
United Kingdom9.5%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chappell Roan fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K1.98×
02Kansas~200K1.83×
03New Hampshire~50K1.14×
04Maine~50K1.13×
05Massachusetts~300K1.11×
06Iowa~100K1.11×
07Vermont~20K1.11×
08Pennsylvania~500K1.09×
09Utah~100K1.09×
10Minnesota~200K1.08×
11Oklahoma~100K1.07×
12Ohio~400K1.06×
13Kentucky~200K1.06×
14Oregon~200K1.06×
15Nebraska~70K1.06×
16Idaho~70K1.05×
17Washington~300K1.04×
18Indiana~200K1.04×
19West Virginia~60K1.03×
20Montana~40K1.03×
21Colorado~200K1.02×
22Connecticut~100K1.02×
23New York~700K1.01×
24Michigan~300K1.01×
25Tennessee~200K1.01×
26Wisconsin~200K1.00×
27South Dakota~30K0.99×
28Arkansas~100K0.98×
29Illinois~400K0.97×
30Alaska~20K0.97×
31Virginia~300K0.96×
32North Dakota~30K0.96×
33Rhode Island~30K0.95×
34California~1.5M0.94×
35New Jersey~300K0.90×
36North Carolina~300K0.88×
37Arizona~200K0.86×
38Louisiana~100K0.85×
39New Mexico~60K0.85×
40Delaware~30K0.85×
41Washington, District of Columbia~20K0.84×
42Maryland~200K0.83×
43Nevada~90K0.83×
44Georgia~300K0.82×
45South Carolina~200K0.82×
46Texas~600K0.81×
47Alabama~100K0.81×
48Florida~600K0.79×
49Hawaii~40K0.76×
50Mississippi~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Chappell Roan, United States
0.71×1.00×1.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chappell Roan audience vs. the country average
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio85.65×
02School uniformKids & Family17.47×
03Ellie GouldingMusic & Radio11.83×
04Gender studiesPolitics & Society9.80×
05Cyndi LauperMusic & Radio8.87×
06Melanie Martinez (singer)Music & Radio8.85×
07LordeMusic & Radio8.20×
08Madison BeerMusic & Radio6.12×
09Sabrina CarpenterMusic & Radio6.06×
10David HarbourMovies & TV5.27×
11Rick and MortyMovies & TV4.49×
12Ariana GrandeMusic & Radio4.35×
13Folk musicMusic & Radio3.78×
14Taylor SwiftMusic & Radio3.68×
15Hair ExtensionsBeauty & Wellness2.72×
16Anime and manga fandomLiterature2.62×
17Personal careHealth2.18×
18ULTA BeautyBeauty & Wellness2.10×
19Electronic musicMusic & Radio1.59×
20Target CorporationShopping1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chappell Roan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chappell Roan audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.95×
MindfulnessBALANCE1.56×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chappell Roan audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.82×
IndividualismJOY0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chappell Roan over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chappell-roan-10007735” · Methodology