A data profile of the people who buy, follow and care about Copa Sudamericana in Canada — modelled from more than twelve digital signal sources. Copa Sudamericana has an estimated audience of 21,075 people in Canada.
Copa Sudamericana has an estimated audience of 21,075 people in Canada. 38.3% are female, 61.7% are male, average age 42.7. Top brand affinities: Empire (2015 TV series), NBA Store, Klay Thompson, Shaquille O'Neal, Dwyane Wade.
Top brand affinities include Empire (2015 TV series), NBA Store, Klay Thompson, with strongest over-indexing on Empire (2015 TV series) (67.52× the country average).
Demographically, the Copa Sudamericana audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Indulgence.
The typical Copa Sudamericana fan in Canada is more male, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Empire (2015 TV series).
The key figures that characterise the Copa Sudamericana profile in Canada.
38.3% are female, 61.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 42.7 |
| Estimated audience size | 21,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 31% | |
| 50+ | 21% |
The strongest cross-interests of the Copa Sudamericana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NBA Store | Shopping | 95.31× | ||
| 02 | Empire (2015 TV series) | Movies & TV | 67.52× | ||
| 03 | Shaquille O'Neal | Sports | 36.20× | ||
| 04 | Klay Thompson | Sports | 32.10× | ||
| 05 | Dwyane Wade | Sports | 23.23× | ||
| 06 | Kyrie Irving | Sports | 13.69× | ||
| 07 | DeMar DeRozan | Sports | 11.26× | ||
| 08 | AFC Ajax | Sports | 4.22× | ||
| 09 | FIFA Club World Cup | Sports | 4.18× | ||
| 10 | Jake Paul | Internet & Social Media | 2.50× | ||
| 11 | FentyBeauty | Beauty & Wellness | 2.30× | ||
| 12 | David Yurman | Fashion & Accessoires | 2.28× | ||
| 13 | JD Sports | Shopping | 2.18× | ||
| 14 | Princess Polly | Fashion & Accessoires | 2.08× | ||
| 15 | Allkpop | Music & Radio | 2.00× | ||
| 16 | India national cricket team | Sports | 1.84× | ||
| 17 | Flipkart | Shopping | 1.79× | ||
| 18 | World Gym | Sports | 1.75× | ||
| 19 | Blackjack | Games | 1.60× | ||
| 20 | Golf Channel | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Copa Sudamericana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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