A data profile of the people who buy, follow and care about Subsidiary in Canada — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 3,912,255 people in Canada.
The average Subsidiary fan in Canada is 36.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Supermarket, Hardware store, Grilling, with strongest over-indexing on Supermarket (1.65× the country average).
Demographically, the Subsidiary audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Subsidiary fan in Canada is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Supermarket.
The key figures that characterise the Subsidiary profile in Canada.
48.9% are female, 51.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 36.7 |
| Estimated audience size | 3,912,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Subsidiary audience comes from Canada.
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| Germany | 5.9% |
Where the Subsidiary audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.68× | |
| 02 | British Columbia | ~900K | 1.49× | |
| 03 | Alberta | ~600K | 1.29× | |
| 04 | Nova Scotia | ~100K | 1.01× | |
| 05 | Saskatchewan | ~100K | 0.95× | |
| 06 | Manitoba | ~100K | 0.94× | |
| 07 | Prince Edward Island | ~20K | 0.93× | |
| 08 | Newfoundland and Labrador | ~50K | 0.89× | |
| 09 | New Brunswick | ~80K | 0.86× | |
| 10 | Quebec | ~700K | 0.78× |
The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 1.71× | ||
| 02 | Hatchback | Cars & Mobility | 1.71× | ||
| 03 | Patagonia | Fashion & Accessoires | 1.71× | ||
| 04 | Robert Redford | Movies & TV | 1.71× | ||
| 05 | Zoom! | Business & Career | 1.71× | ||
| 06 | Keanu Reeves | Movies & TV | 1.71× | ||
| 07 | Epic Games | Games | 1.71× | ||
| 08 | Birkenstock | Fashion & Accessoires | 1.71× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 10 | Family car | Cars & Mobility | 1.71× | ||
| 11 | Cappuccino | Food & Beverages | 1.71× | ||
| 12 | Steam | Games | 1.70× | ||
| 13 | Internet service provider | Technology & Electronics | 1.70× | ||
| 14 | Supermarket | Shopping | 1.65× | ||
| 15 | Kitchenware | Home & Garden | 1.63× | ||
| 16 | Hardware store | Home & Garden | 1.57× | ||
| 17 | Grilling | Food & Beverages | 1.57× | ||
| 18 | Bruce Willis | Movies & TV | 1.57× | ||
| 19 | Tom Cruise | Movies & TV | 1.57× | ||
| 20 | Espresso | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Creativity | OPEN | 0.87× | |
| Extroversion | THRILL | 0.92× |
Subsidiary has an estimated audience of 3,912,255 people in Canada, concentrated in Ontario and British Columbia.
48.9% of Subsidiary fans are female, 51.1% are male, with an average age of 36.7 years.
Subsidiary fans show strongest brand affinity for Supermarket (1.65×), Hardware store (1.57×), and Grilling (1.57×) over the country average.
Subsidiary fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~900K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Subsidiary itself, the audience over-indexes on Hardware store (1.57×), Grilling (1.57×), Kitchenware (1.63×), and Rail transport (1.71×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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