A data profile of the people who buy, follow and care about Subsidiary in United Kingdom — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 4,040,338 people in United Kingdom.
The average Subsidiary fan in United Kingdom is 36.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, TK Maxx, Batman, with strongest over-indexing on Superman (1.56× the country average).
Demographically, the Subsidiary audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Subsidiary fan in United Kingdom is balanced, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Superman.
The key figures that characterise the Subsidiary profile in United Kingdom.
47.5% are female, 52.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 36.3 |
| Estimated audience size | 4,040,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Subsidiary audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| Germany | 5.9% |
Where the Subsidiary audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.30× | |
| 02 | West Midlands | ~200K | 1.26× | |
| 03 | Yorkshire and the Humber | ~400K | 1.23× | |
| 04 | South East | ~700K | 1.21× | |
| 05 | North East | ~200K | 1.10× | |
| 06 | East of England | ~400K | 1.07× | |
| 07 | Scotland | ~400K | 0.98× | |
| 08 | Northern Ireland | ~100K | 0.92× | |
| 09 | Wales | ~200K | 0.89× | |
| 10 | South West | ~300K | 0.87× | |
| 11 | East Midlands | ~200K | 0.83× | |
| 12 | North West | ~300K | 0.64× |
The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fjällräven | Fashion & Accessoires | 2.03× | ||
| 02 | Internet service provider | Technology & Electronics | 1.88× | ||
| 03 | Shōnen manga | Literature | 1.86× | ||
| 04 | Cannes Film Festival | Movies & TV | 1.81× | ||
| 05 | TK Maxx | Shopping | 1.72× | ||
| 06 | Casio | Fashion & Accessoires | 1.69× | ||
| 07 | Smoked meat | Food & Beverages | 1.67× | ||
| 08 | Xiaomi | Technology & Electronics | 1.65× | ||
| 09 | Mineral water | Food & Beverages | 1.63× | ||
| 10 | Ryan Gosling | Movies & TV | 1.61× | ||
| 11 | Aerobics | Sports | 1.58× | ||
| 12 | Fanatics | Fashion & Accessoires | 1.58× | ||
| 13 | Patek Philippe | Fashion & Accessoires | 1.57× | ||
| 14 | Counter-Strike: Global Offensive | Games | 1.57× | ||
| 15 | Superman | Movies & TV | 1.56× | ||
| 16 | Disney Princess | Kids & Family | 1.56× | ||
| 17 | Heidi Klum | Fashion & Accessoires | 1.55× | ||
| 18 | Real estate investing | Business & Career | 1.52× | ||
| 19 | Batman | Movies & TV | 1.51× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.53× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Luxury Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.72× | |
| Quality Awareness | PREMIUM | 0.80× |
Subsidiary has an estimated audience of 4,040,338 people in United Kingdom, concentrated in England and South East.
47.5% of Subsidiary fans are female, 52.5% are male, with an average age of 36.3 years.
Subsidiary fans show strongest brand affinity for Superman (1.56×), TK Maxx (1.72×), and Batman (1.51×) over the country average.
Subsidiary fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Subsidiary itself, the audience over-indexes on TK Maxx (1.72×), Batman (1.51×), Internet service provider (1.88×), and Fast casual restaurants (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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