A data profile of the people who buy, follow and care about Subsidiary in Brazil — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 6,227,854 people in Brazil.
Subsidiary has an estimated audience of 6,227,854 people in Brazil. 56.4% are female, 43.6% are male, average age 35.3. Top brand affinities: Instagram, Shopping malls, Country music, Medicine, Rock music.
Top brand affinities include Instagram, Shopping malls, Country music, with strongest over-indexing on Instagram (1.73× the country average).
Demographically, the Subsidiary audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Subsidiary fan in Brazil is more female, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Subsidiary profile in Brazil.
56.4% are female, 43.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 35.3 |
| Estimated audience size | 6,227,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Subsidiary audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| Germany | 5.9% |
The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Montblanc (company) | Fashion & Accessoires | 1.85× | ||
| 02 | Hublot | Fashion & Accessoires | 1.79× | ||
| 03 | Patek Philippe | Fashion & Accessoires | 1.78× | ||
| 04 | Internet & Social Media | 1.73× | |||
| 05 | Life insurance | Business & Career | 1.72× | ||
| 06 | Shopping malls | Shopping | 1.68× | ||
| 07 | TAG Heuer | Fashion & Accessoires | 1.68× | ||
| 08 | Internet service provider | Technology & Electronics | 1.67× | ||
| 09 | Medicine | Business & Career | 1.66× | ||
| 10 | Rock music | Music & Radio | 1.64× | ||
| 11 | Pop music | Music & Radio | 1.64× | ||
| 12 | Porsche 911 | Cars & Mobility | 1.64× | ||
| 13 | Chris Pratt | Movies & TV | 1.64× | ||
| 14 | Country music | Music & Radio | 1.62× | ||
| 15 | Hip hop music | Music & Radio | 1.60× | ||
| 16 | Porsche Macan | Cars & Mobility | 1.58× | ||
| 17 | Rolex | Fashion & Accessoires | 1.55× | ||
| 18 | Chris Hemsworth | Movies & TV | 1.52× | ||
| 19 | Air pollution | Health | 1.51× | ||
| 20 | Mazda | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.16× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Mindfulness | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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