Subsidiary Audience in United States

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Subsidiary has an estimated audience of 26,912,286 people in United States. 51.7% are female, 48.3% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Mothercare, Acoustic music, Notre Dame Fighting Irish football, Box lacrosse.

The average Subsidiary fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Mothercare, Acoustic music, with strongest over-indexing on Bank account (1.57× the country average). Demographically, the Subsidiary audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Subsidiary fans

Demographic split for Subsidiary audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.1
Estimated audience size26,912,286

Audience persona

The typical Subsidiary fan in United States is balanced, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Subsidiary in United States
RegionReachAffinity
California3,816,3341.29×
Texas2,835,2981.23×
Florida2,414,7141.33×
New York2,244,6171.49×
Georgia1,269,0631.53×
Illinois1,124,8191.25×
Pennsylvania1,083,5291.2×
North Carolina1,056,9271.31×
New Jersey892,3611.3×
Ohio886,4321.07×
Virginia824,9601.26×
Michigan680,2100.97×
Tennessee644,4081.19×
Maryland638,5621.38×
Massachusetts604,1241.14×
South Carolina565,7061.4×
Indiana511,7001.04×
Washington485,5460.9×
Louisiana448,1841.29×
Missouri445,7381.03×
Colorado387,8570.91×
Arizona383,1960.7×
Kentucky376,0071.11×
Connecticut362,0221.34×
Mississippi340,9301.54×
Wisconsin328,7850.81×
Minnesota315,9760.82×
Oklahoma273,0310.91×
Nevada267,6491.03×
Oregon264,5730.86×
Alabama243,2160.65×
Arkansas209,5050.94×
Kansas187,4000.88×
Utah170,4710.71×
Iowa167,3090.75×
New Mexico122,9980.91×
Washington, District of Columbia111,9281.38×
West Virginia111,3720.89×
Nebraska102,7460.76×
Hawaii97,1040.84×
Idaho88,0970.65×
Rhode Island86,2071.01×
New Hampshire83,5860.79×
Delaware76,8941.04×
Maine61,4410.64×
Montana44,3120.59×
Alaska41,3550.72×
North Dakota35,0070.63×
South Dakota31,1350.5×
Vermont26,6870.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subsidiary audience
BrandAffinityCategory
Bank account1.57×Business & Career
Mothercare1.86×Kids & Family
Acoustic music1.75×Music & Radio
Notre Dame Fighting Irish football1.6×Sports
Box lacrosse2.49×Sports
Wizards of Waverly Place1.75×Movies & TV
Consequence (rapper)1.67×Music & Radio
Graham Greene (actor)1.55×
Ellen Burstyn2.13×Movies & TV
Hypothec2.67×Business & Career
Jack Skellington1.56×Movies & TV
Judge Dredd (film)2.51×Movies & TV
Ken Griffey Jr.1.64×Sports
Warren Zevon1.88×Music & Radio
JC Whitney3.3×Shopping
Lebanese cuisine1.54×Food & Beverages
Chili con carne1.54×Food & Beverages
Grover Cleveland1.65×Politics & Society
Leprechaun1.78×Literature
Thom Browne1.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subsidiary audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Sports ActivityPOWER1.35
Early Adopter MentalityPOWER1.35
Risk AppetiteTHRILL1.26
SustainabilityBALANCE1.18
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Subsidiary
CountryShare
United States37.9%
Brazil8.8%
Germany5.9%

See Subsidiary audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Subsidiary have in United States?

Subsidiary has an estimated audience of 26,912,286 people in United States, concentrated in California and Texas.

What is the gender split and age of Subsidiary fans?

51.7% of Subsidiary fans are female, 48.3% are male, with an average age of 35.1 years.

Which brands do Subsidiary fans like most?

Subsidiary fans show strongest brand affinity for Bank account (1.57×), Mothercare (1.86×), and Acoustic music (1.75×) over the country average.

Where do Subsidiary fans live in United States?

Subsidiary fans in United States are most concentrated in California (reach 3,816,334), Texas (reach 2,835,298), and Florida (reach 2,414,714). These three regions account for the largest share of the active audience.

What other brands do Subsidiary fans also like?

Beyond Subsidiary itself, the audience over-indexes on Mothercare (1.86×), Acoustic music (1.75×), Notre Dame Fighting Irish football (1.6×), and Box lacrosse (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.