Rascasse Audience Intelligence

Subsidiary Audience in United States

A data profile of the people who buy, follow and care about Subsidiary in United States — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 26,912,286 people in United States.

#753among Topic in United States#132in Business & Career

The average Subsidiary fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Innovation, Whataburger, with strongest over-indexing on IKEA (1.62× the country average).

Demographically, the Subsidiary audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subsidiary fan in United States is balanced, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for IKEA.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subsidiary profile in United States.

Audience size
26.9M
in United States
Gender
51.7%♀
48.3% male
Age
35.1
average years
Country rank
#1097
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subsidiary fans

51.7% are female, 48.3% are male, average age 35.1.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Subsidiary audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.1
Estimated audience size26,912,286
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Subsidiary audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Subsidiary audience comes from United States.

Worldwide audience distribution share by country for Subsidiary
CountryShare
United States37.9%
Brazil8.8%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subsidiary audience in United States is strongest.

Fig. 05

Top regions by affinity

Subsidiary fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.42×
02Mississippi~300K1.39×
03Georgia~1M1.38×
04Virginia~900K1.38×
05New York~2M1.34×
06Maryland~600K1.27×
07South Carolina~500K1.24×
08Connecticut~300K1.24×
09California~3.5M1.23×
10Louisiana~400K1.20×
11Florida~2M1.19×
12New Jersey~800K1.19×
13North Carolina~1M1.18×
14Illinois~1M1.17×
15Texas~2.5M1.13×
16Tennessee~600K1.12×
17Massachusetts~600K1.12×
18Pennsylvania~1M1.11×
19Kentucky~400K1.05×
20Rhode Island~90K1.03×
21Ohio~800K1.02×
22Missouri~400K1.01×
23Delaware~70K1.01×
24Indiana~500K1.00×
25Washington~500K0.99×
26Nevada~300K0.98×
27Alaska~60K0.97×
28Michigan~700K0.96×
29Hawaii~100K0.96×
30Colorado~400K0.95×
31Oregon~300K0.95×
32Arkansas~200K0.95×
33Kansas~200K0.94×
34Oklahoma~300K0.93×
35West Virginia~100K0.93×
36New Mexico~100K0.92×
37Nebraska~100K0.89×
38New Hampshire~90K0.89×
39Minnesota~300K0.88×
40Vermont~40K0.88×
41Wisconsin~400K0.87×
42Utah~200K0.84×
43Iowa~200K0.84×
44Arizona~500K0.83×
45North Dakota~50K0.83×
46Alabama~300K0.81×
47Montana~60K0.81×
48Maine~80K0.80×
49South Dakota~50K0.80×
50Idaho~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Subsidiary, United States
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subsidiary audience
#·InterestCategoryAffinity×
01Ray-BanFashion & Accessoires1.78×
02PrimarkShopping1.73×
03BalenciagaFashion & Accessoires1.68×
04ASICSFashion & Accessoires1.68×
05Land RoverCars & Mobility1.66×
06IKEAHome & Garden1.62×
07InnovationBusiness & Career1.61×
08BurberryFashion & Accessoires1.60×
09VersaceFashion & Accessoires1.59×
10GivenchyFashion & Accessoires1.56×
11SwarovskiFashion & Accessoires1.56×
12New York KnicksSports1.55×
13WhataburgerFood & Beverages1.53×
14UniqloShopping1.53×
15LegoKids & Family1.51×
16Permanent makeupBeauty & Wellness1.51×
17Ryder CupSports1.51×
18Private equityBusiness & Career1.51×
19RolexFashion & Accessoires1.50×
20CartierFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subsidiary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subsidiary audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
Luxury OrientationPREMIUM1.30×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subsidiary audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
MindfulnessBALANCE0.79×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subsidiary have in United States?

Subsidiary has an estimated audience of 26,912,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Subsidiary fans?

51.7% of Subsidiary fans are female, 48.3% are male, with an average age of 35.1 years.

03

Which brands do Subsidiary fans like most?

Subsidiary fans show strongest brand affinity for IKEA (1.62×), Innovation (1.61×), and Whataburger (1.53×) over the country average.

04

Where do Subsidiary fans live in United States?

Subsidiary fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Subsidiary fans also like?

Beyond Subsidiary itself, the audience over-indexes on Innovation (1.61×), Whataburger (1.53×), Lego (1.51×), and New York Knicks (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Subsidiary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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