Subsidiary Audience in Germany
Subsidiary has an estimated audience of 4,211,658 people in Germany. 45.9% are female, 54.1% are male, average age 36.7. Top brand affinities: Dog breed, CAC 40, Commercial mortgage, Hypertext, Natural rubber.
Top brand affinities include Dog breed, CAC 40, Commercial mortgage, with strongest over-indexing on Dog breed (2.1× the country average). Demographically, the Subsidiary audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Business & Career · Type: Topic
Demographics of Subsidiary fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 36.7 |
| Estimated audience size | 4,211,658 |
Audience persona
The typical Subsidiary fan in Germany is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.1× | Pets & Animals |
| CAC 40 | 2.33× | Business & Career |
| Commercial mortgage | 1.93× | Business & Career |
| Hypertext | 2.76× | Technology & Electronics |
| Natural rubber | 1.71× | Cars & Mobility |
| Whist | 3.8× | Games |
| Graham Greene (actor) | 2.17× | |
| Graham Greene | 2.28× | Literature |
| Ipekyol | 2.04× | Shopping |
| Atkins diet | 2.79× | Health |
| Cachorro | 1.64× | Pets & Animals |
| Catania | 3.63× | Travel & Leisure |
| Leverage (TV series) | 2.41× | Movies & TV |
| Boogie-woogie (dance) | 2.7× | Music & Radio |
| Judge Dredd (film) | 2.41× | Movies & TV |
| McGregor, Iowa | 2.86× | Shopping |
| MS Mode | 2.35× | Fashion & Accessoires |
| Paul Dano | 1.55× | Movies & TV |
| Caprivi Strip | 3.06× | |
| Hypothec | 1.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.4 |
| Early Adopter Mentality | POWER | 2.12 |
| Sustainability | BALANCE | 2.1 |
| Travelling | THRILL | 1.93 |
| Sports Activity | POWER | 1.75 |
| Luxury Orientation | PREMIUM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| Germany | 5.9% |
See Subsidiary audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.