Rascasse Audience Intelligence

Subsidiary Audience in Germany

A data profile of the people who buy, follow and care about Subsidiary in Germany — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 4,211,658 people in Germany.

#854among Topic in Germany#152in Business & Career

The average Subsidiary fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Tour de France, Batman, with strongest over-indexing on Superman (2.17× the country average).

Demographically, the Subsidiary audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subsidiary fan in Germany is balanced, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subsidiary profile in Germany.

Audience size
4.2M
in Germany
Gender
45.9%♀
54.1% male
Age
36.7
average years
Country rank
#1377
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subsidiary fans

45.9% are female, 54.1% are male, average age 36.7.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Subsidiary audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age36.7
Estimated audience size4,211,658
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Subsidiary audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Subsidiary audience comes from Germany.

Worldwide audience distribution share by country for Subsidiary
CountryShare
United States37.9%
Brazil8.8%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subsidiary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subsidiary fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K1.79×
02Bayern~1M1.44×
03Baden-Württemberg~800K1.39×
04Berlin~200K1.29×
05Hamburg~100K1.27×
06Nordrhein-Westfalen~1M1.13×
07Bremen~40K1.09×
08Saarland~50K0.96×
09Sachsen~200K0.90×
10Schleswig-Holstein~100K0.90×
11Rheinland-Pfalz~200K0.89×
12Mecklenburg-Vorpommern~70K0.89×
13Thüringen~90K0.88×
14Sachsen-Anhalt~90K0.86×
15Brandenburg~100K0.85×
16Niedersachsen~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Subsidiary, Germany
0.82×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subsidiary audience
#·InterestCategoryAffinity×
01Comedy clubMovies & TV4.06×
02Tom FordFashion & Accessoires3.33×
03MomondoTravel & Leisure3.25×
04Arnold SchwarzeneggerMovies & TV3.24×
05Iron MaidenMusic & Radio2.84×
06Tour de FranceSports2.75×
07FIS Alpine Ski World CupSports2.60×
08MinecraftGames2.37×
09Sports bettingGames2.34×
10Patek PhilippeFashion & Accessoires2.19×
11SupermanMovies & TV2.17×
12BatmanMovies & TV1.83×
13EasyJetTravel & Leisure1.80×
14Alpine skiingSports1.67×
15Employment agencyBusiness & Career1.60×
16RyanairTravel & Leisure1.56×
17Career developmentBusiness & Career1.55×
18RolexFashion & Accessoires1.55×
19First class travelTravel & Leisure1.52×
20SkyscannerTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subsidiary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subsidiary audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.39×
Early Adopter MentalityPOWER1.38×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subsidiary audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
MindfulnessBALANCE0.69×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subsidiary have in Germany?

Subsidiary has an estimated audience of 4,211,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Subsidiary fans?

45.9% of Subsidiary fans are female, 54.1% are male, with an average age of 36.7 years.

03

Which brands do Subsidiary fans like most?

Subsidiary fans show strongest brand affinity for Superman (2.17×), Tour de France (2.75×), and Batman (1.83×) over the country average.

04

Where do Subsidiary fans live in Germany?

Subsidiary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Subsidiary fans also like?

Beyond Subsidiary itself, the audience over-indexes on Tour de France (2.75×), Batman (1.83×), Ryanair (1.56×), and Arnold Schwarzenegger (3.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Subsidiary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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