A data profile of the people who buy, follow and care about Subsidiary in Spain — modelled from more than twelve digital signal sources. Subsidiary has an estimated audience of 2,654,567 people in Spain.
Subsidiary has an estimated audience of 2,654,567 people in Spain. 46.8% are female, 53.2% are male, average age 40.1. Top brand affinities: TripAdvisor, EDreams, Ouigo, Superman, Ski resort.
Top brand affinities include TripAdvisor, EDreams, Ouigo, with strongest over-indexing on TripAdvisor (2.97× the country average).
Demographically, the Subsidiary audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Subsidiary fan in Spain is balanced, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Subsidiary profile in Spain.
46.8% are female, 53.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.1 |
| Estimated audience size | 2,654,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Subsidiary audience comes from Spain.
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| Germany | 5.9% |
The strongest cross-interests of the Subsidiary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TripAdvisor | Travel & Leisure | 2.97× | ||
| 02 | Ouigo | Cars & Mobility | 2.97× | ||
| 03 | US Open (tennis) | Sports | 2.97× | ||
| 04 | Henry Cavill | Movies & TV | 2.97× | ||
| 05 | Australian Open | Sports | 2.97× | ||
| 06 | Emma Watson | Movies & TV | 2.97× | ||
| 07 | EDreams | Travel & Leisure | 2.93× | ||
| 08 | Ski resort | Travel & Leisure | 2.70× | ||
| 09 | Forex Online Trading | Business & Career | 2.27× | ||
| 10 | Travel agency | Travel & Leisure | 2.21× | ||
| 11 | Roland Garros | Sports | 2.20× | ||
| 12 | British Shorthair | Pets & Animals | 2.02× | ||
| 13 | Summer vacation | Travel & Leisure | 1.80× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.79× | ||
| 15 | Google Flights | Travel & Leisure | 1.63× | ||
| 16 | Superman | Movies & TV | 1.57× | ||
| 17 | Carrefour Market | Shopping | 1.53× | ||
| 18 | Cat food | Pets & Animals | 1.53× | ||
| 19 | Extreme sport | Sports | 1.52× | ||
| 20 | Airline | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.56× | |
| Travelling | THRILL | 1.49× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Creativity | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Subsidiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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