Rascasse Audience Intelligence

Information technology Audience in Switzerland

A data profile of the people who buy, follow and care about Information technology in Switzerland — modelled from more than twelve digital signal sources. Information technology has an estimated audience of 1,105,192 people in Switzerland.

#29among Field of study in Switzerland
#303among Topic in Switzerland
#64in Business & Career

The average Information technology fan in Switzerland is 38.8 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Information technology profile in Switzerland.

Audience size
1.1M
in Switzerland
Gender
45.9%♀
54.1% male
Age
38.8
average years
Country rank
#448
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Information technology fans

45.9% are female, 54.1% are male, average age 38.8.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Information technology audience in Switzerland
MetricValue
Female45.9%
Male54.1%
Average age38.8
Estimated audience size1,105,192
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Information technology audience in Switzerland
Age bracketShare%
16-1918%
20-2923%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Information technology audience comes from Switzerland.

Worldwide audience distribution share by country for Information technology
CountryShare
United States16.6%
India5.2%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Information technology audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Information technology fans by region: top regions in Switzerland
#RegionReachAffinity×
01Uri~4K1.19×
02Canton of Nidwalden~5K1.16×
03Canton of Obwalden~5K1.15×
04Canton of Zug~20K1.13×
05Jura~8K1.08×
06Schaffhausen~9K1.06×
07Graubünden~30K1.03×
08Solothurn~30K1.02×
09Thurgau~30K1.00×
10Schwyz~20K1.00×
11Basel-Landschaft~30K0.99×
12Neuchatel~20K0.99×
13Basel-City~40K0.97×
14Valais~40K0.96×
15Fribourg~40K0.95×
16Canton of Geneva~70K0.94×
17Luzern~40K0.93×
18Ticino~40K0.92×
19Canton of St. Gallen~50K0.91×
20Aargau~60K0.88×
21Vaud~90K0.84×
22Canton of Bern~90K0.83×
23Canton of Zürich~100K0.80×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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