A data profile of the people who buy, follow and care about Invention in Colombia — modelled from more than twelve digital signal sources. Invention has an estimated audience of 2,276,808 people in Colombia.
Invention has an estimated audience of 2,276,808 people in Colombia. 50.4% are female, 49.6% are male, average age 36.2. Top brand affinities: Do it yourself (DIY), Innovation, Solar energy, Air pollution, Hybrid electric vehicle.
Top brand affinities include Do it yourself (DIY), Innovation, Solar energy, with strongest over-indexing on Do it yourself (DIY) (1.54× the country average).
Demographically, the Invention audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
The typical Invention fan in Colombia is balanced, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Invention profile in Colombia.
50.4% are female, 49.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 36.2 |
| Estimated audience size | 2,276,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Invention audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 1.96× | ||
| 02 | Dyson | Home & Garden | 1.71× | ||
| 03 | Husqvarna | Home & Garden | 1.70× | ||
| 04 | Solar energy | Home & Garden | 1.62× | ||
| 05 | Dodge Ram | Cars & Mobility | 1.61× | ||
| 06 | Audi TT | Cars & Mobility | 1.61× | ||
| 07 | Powerade | Food & Beverages | 1.59× | ||
| 08 | BMW 1 Series | Cars & Mobility | 1.58× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 1.56× | ||
| 10 | Suunto | Sports | 1.56× | ||
| 11 | Innovation | Business & Career | 1.55× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 13 | Contactless payment | Business & Career | 1.54× | ||
| 14 | Makita | Home & Garden | 1.54× | ||
| 15 | Mercedes-Benz G-Class | Cars & Mobility | 1.54× | ||
| 16 | Swatch | Fashion & Accessoires | 1.53× | ||
| 17 | Mercedes-Benz S-Class | Cars & Mobility | 1.53× | ||
| 18 | Mercedes-Benz A-Class | Cars & Mobility | 1.53× | ||
| 19 | Opel | Cars & Mobility | 1.51× | ||
| 20 | BMW 3 Series | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| DIY Mentality | THRILL | 1.23× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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