Rascasse Audience Intelligence

Virtue Audience in Colombia

A data profile of the people who buy, follow and care about Virtue in Colombia — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 3,315,573 people in Colombia.

#317among Topic in Colombia
#18in Politics & Society

Virtue has an estimated audience of 3,315,573 people in Colombia. 55.6% are female, 44.4% are male, average age 33.1.

Demographically, the Virtue audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Tradition, Extroversion.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Virtue profile in Colombia.

Audience size
3.3M
in Colombia
Gender
55.6%♀
44.4% male
Age
33.1
average years
Country rank
#427
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtue fans

55.6% are female, 44.4% are male, average age 33.1.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Virtue audience in Colombia
MetricValue
Female55.6%
Male44.4%
Average age33.1
Estimated audience size3,315,573
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Virtue audience in Colombia
Age bracketShare%
16-1936%
20-2924%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Virtue audience comes from Colombia.

Worldwide audience distribution share by country for Virtue
CountryShare
United States24.9%
Italy6.7%
Brazil5.1%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtue audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.14×
ExtroversionTHRILL1.13×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtue audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Need for SecurityCONSERVATISM0.91×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Virtue audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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