Rascasse Audience Intelligence

Alli Neumann Audience in Germany

A data profile of the people who buy, follow and care about Alli Neumann in Germany — modelled from more than twelve digital signal sources. Alli Neumann has an estimated audience of 373,922 people in Germany.

#130among Pop in Germany#3037among Person in Germany#1816in Music & Radio

The average Alli Neumann fan in Germany is 27.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Shirin David, Ikkimel, Lollapalooza, with strongest over-indexing on Shirin David (27.19× the country average).

Demographically, the Alli Neumann audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alli Neumann fan in Germany is more female, around 27.4 years old, with strong Sustainability tendencies and a notable affinity for Shirin David.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alli Neumann profile in Germany.

Audience size
374K
in Germany
Gender
62.0%♀
38.0% male
Age
27.4
average years
Country rank
#14809
Person in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alli Neumann fans

62.0% are female, 38.0% are male, average age 27.4.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Alli Neumann audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age27.4
Estimated audience size373,922
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Alli Neumann audience in Germany
Age bracketShare%
16-1958%
20-2918%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

87.3%

of the worldwide Alli Neumann audience comes from Germany.

Worldwide audience distribution share by country for Alli Neumann
CountryShare
Germany87.3%
Austria3.7%
Switzerland3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alli Neumann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alli Neumann fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.43×
02Hamburg~10K1.36×
03Berlin~20K1.25×
04Niedersachsen~40K1.17×
05Brandenburg~10K1.08×
06Mecklenburg-Vorpommern~7K1.08×
07Sachsen~20K1.06×
08Thüringen~9K1.00×
09Bremen~3K0.95×
10Sachsen-Anhalt~9K0.94×
11Saarland~4K0.93×
12Nordrhein-Westfalen~70K0.91×
13Baden-Württemberg~40K0.75×
14Hessen~20K0.75×
15Bayern~40K0.74×
16Rheinland-Pfalz~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Alli Neumann, Germany
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alli Neumann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alli Neumann audience
#·InterestCategoryAffinity×
01Shirin DavidBeauty & Wellness27.19×
02Meghan TrainorMusic & Radio15.29×
03LollapaloozaMusic & Radio12.77×
04IkkimelMusic & Radio11.85×
05Pitbull (rapper)Music & Radio10.95×
06SSIOMusic & Radio9.21×
07AylivaMusic & Radio9.01×
08Adriana LimaFashion & Accessoires8.37×
09NellyMusic & Radio7.93×
10Alicia VikanderMovies & TV7.67×
11PurpleDiscoMachineMusic & Radio7.15×
12Mariah CareyMusic & Radio6.21×
13Window blindHome & Garden5.20×
14Sabrina CarpenterMusic & Radio4.81×
15FinchMusic & Radio4.71×
16HaftbefehlMusic & Radio4.18×
17Nina ChubaMusic & Radio3.77×
18Ariana GrandeMusic & Radio3.68×
19Luxury goodsFashion & Accessoires1.82×
20RossmannShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alli Neumann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alli Neumann audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.32×
Luxury OrientationPREMIUM1.24×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alli Neumann audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
DIY MentalityTHRILL0.87×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alli Neumann have in Germany?

Alli Neumann has an estimated audience of 373,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alli Neumann fans?

62.0% of Alli Neumann fans are female, 38.0% are male, with an average age of 27.4 years.

03

Which brands do Alli Neumann fans like most?

Alli Neumann fans show strongest brand affinity for Shirin David (27.19×), Ikkimel (11.85×), and Lollapalooza (12.77×) over the country average.

04

Where do Alli Neumann fans live in Germany?

Alli Neumann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Alli Neumann fans also like?

Beyond Alli Neumann itself, the audience over-indexes on Ikkimel (11.85×), Lollapalooza (12.77×), Ayliva (9.01×), and PurpleDiscoMachine (7.15×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Alli Neumann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alli Neumann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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