Rascasse Audience Intelligence

Armed forces Audience in Germany

A data profile of the people who buy, follow and care about Armed forces in Germany — modelled from more than twelve digital signal sources. Armed forces has an estimated audience of 283,988 people in Germany.

#6350among Topic in Germany#896in Politics & Society

The average Armed forces fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bundeswehr University Munich, Willem Dafoe, Andrew Garfield, with strongest over-indexing on Bundeswehr University Munich (86.69× the country average).

Demographically, the Armed forces audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Armed forces fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Bundeswehr University Munich.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Armed forces profile in Germany.

Audience size
284K
in Germany
Gender
31.8%♀
68.2% male
Age
34.4
average years
Country rank
#18049
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Armed forces fans

31.8% are female, 68.2% are male, average age 34.4.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Armed forces audience in Germany
MetricValue
Female31.8%
Male68.2%
Average age34.4
Estimated audience size283,988
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Armed forces audience in Germany
Age bracketShare%
16-1935%
20-2917%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Armed forces audience comes from Germany.

Worldwide audience distribution share by country for Armed forces
CountryShare
United States18.6%
Brazil9.5%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Armed forces audience in Germany is strongest.

Fig. 05

Top regions by affinity

Armed forces fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.39×
02Bremen~3K1.14×
03Rheinland-Pfalz~20K1.13×
04Saarland~4K1.07×
05Mecklenburg-Vorpommern~5K1.00×
06Thüringen~7K0.99×
07Berlin~10K0.98×
08Sachsen-Anhalt~7K0.98×
09Brandenburg~9K0.97×
10Bayern~40K0.96×
11Hamburg~6K0.96×
12Schleswig-Holstein~10K0.95×
13Sachsen~10K0.93×
14Niedersachsen~20K0.89×
15Baden-Württemberg~30K0.88×
16Nordrhein-Westfalen~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Armed forces, Germany
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Armed forces audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Armed forces audience
#·InterestCategoryAffinity×
01Bundeswehr University MunichBusiness & Career86.69×
02Australian ArmyPolitics & Society86.45×
03Military tacticsPolitics & Society24.07×
04Willem DafoeMovies & TV20.00×
05Andrew GarfieldMovies & TV20.00×
06Rami MalekMovies & TV20.00×
07Marie CurieBusiness & Career20.00×
08State schoolKids & Family19.80×
09Civil servicePolitics & Society18.25×
10Alexander SkarsgårdMovies & TV18.00×
11Kaley CuocoMovies & TV13.30×
12Jeep Grand CherokeeCars & Mobility11.01×
13PUDELEKNews10.68×
14Ethan HawkeMovies & TV10.46×
15Toyota HiluxCars & Mobility10.44×
16Scandal (TV series)Movies & TV10.29×
17The Elder ScrollsGames8.22×
18Subcompact carCars & Mobility7.58×
19Counter-Strike: Global OffensiveGames5.02×
20KitchenHome & Garden2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Armed forces audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Armed forces audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM24.15×
Design AffinityPREMIUM2.53×
Quality AwarenessPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Armed forces audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
CreativityOPEN0.70×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Armed forces have in Germany?

Armed forces has an estimated audience of 283,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Armed forces fans?

31.8% of Armed forces fans are female, 68.2% are male, with an average age of 34.4 years.

03

Which brands do Armed forces fans like most?

Armed forces fans show strongest brand affinity for Bundeswehr University Munich (86.69×), Willem Dafoe (20×), and Andrew Garfield (20×) over the country average.

04

Where do Armed forces fans live in Germany?

Armed forces fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Armed forces fans also like?

Beyond Armed forces itself, the audience over-indexes on Willem Dafoe (20×), Andrew Garfield (20×), Rami Malek (20×), and Alexander Skarsgård (18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Armed forces audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Armed forces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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