Armed forces Audience in Germany
Armed forces has an estimated audience of 283,988 people in Germany. 31.8% are female, 68.2% are male, average age 34.4. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Jotex, Bundeswehr University Munich, Andrew Garfield, Rami Malek, Marie Curie.
The average Armed forces fan in Germany is 34.4 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Jotex, Bundeswehr University Munich, Andrew Garfield, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Armed forces audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Armed forces fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 34.4 |
| Estimated audience size | 283,988 |
Audience persona
The typical Armed forces fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 45,598 | 2.11× |
| Nordrhein-Westfalen | 38,935 | 0.63× |
| Bayern | 38,719 | 0.85× |
| Baden-Württemberg | 26,083 | 0.67× |
| Rheinland-Pfalz | 20,504 | 1.44× |
| Niedersachsen | 15,656 | 0.57× |
| Berlin | 11,074 | 0.87× |
| Brandenburg | 6,621 | 0.75× |
| Sachsen | 6,372 | 0.46× |
| Thüringen | 6,305 | 0.87× |
| Sachsen-Anhalt | 6,123 | 0.83× |
| Schleswig-Holstein | 5,854 | 0.57× |
| Mecklenburg-Vorpommern | 5,386 | 0.99× |
| Saarland | 5,354 | 1.54× |
| Bremen | 5,254 | 2.16× |
| Hamburg | 4,402 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Bundeswehr University Munich | 43.91× | Business & Career |
| Andrew Garfield | 20× | Movies & TV |
| Rami Malek | 20× | Movies & TV |
| Marie Curie | 20× | Business & Career |
| Counter-Strike: Global Offensive | 7.57× | Games |
| Car wash | 7.23× | Cars & Mobility |
| Family car | 5.69× | Cars & Mobility |
| Willem Dafoe | 12.08× | Movies & TV |
| PUDELEK | 11.16× | News |
| Minecraft | 6.92× | Games |
| Ryanair | 2.86× | Travel & Leisure |
| Fortnite | 4.53× | Games |
| Scandal (TV series) | 10.05× | Movies & TV |
| Counter-terrorism awareness | 21.27× | Politics & Society |
| Military tactics | 16.18× | Politics & Society |
| Drop shipping | 3.1× | Shopping |
| Livemusic | 3.16× | Music & Radio |
| Pets | 1.77× | Pets & Animals |
| Australian Army | 72.92× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 20.08 |
| Early Adopter Mentality | POWER | 1.74 |
| DIY Mentality | THRILL | 1.7 |
| Family Orientation | CONSERVATISM | 1.66 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.5% |
| Italy | 7.0% |
See Armed forces audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Armed forces have in Germany?
Armed forces has an estimated audience of 283,988 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Armed forces fans?
31.8% of Armed forces fans are female, 68.2% are male, with an average age of 34.4 years.
Which brands do Armed forces fans like most?
Armed forces fans show strongest brand affinity for Jotex (78.71×), Bundeswehr University Munich (43.91×), and Andrew Garfield (20×) over the country average.
Where do Armed forces fans live in Germany?
Armed forces fans in Germany are most concentrated in Hessen (reach 45,598), Nordrhein-Westfalen (reach 38,935), and Bayern (reach 38,719). These three regions account for the largest share of the active audience.
What other brands do Armed forces fans also like?
Beyond Armed forces itself, the audience over-indexes on Bundeswehr University Munich (43.91×), Andrew Garfield (20×), Rami Malek (20×), and Marie Curie (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armed forces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.