Rascasse Audience Intelligence

Armed forces Audience in United States

A data profile of the people who buy, follow and care about Armed forces in United States — modelled from more than twelve digital signal sources. Armed forces has an estimated audience of 2,030,725 people in United States.

#6269among Topic in United States#888in Politics & Society

The average Armed forces fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public security, Family car, Extreme sport, with strongest over-indexing on Public security (10.2× the country average).

Demographically, the Armed forces audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Armed forces fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Public security.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Armed forces profile in United States.

Audience size
2M
in United States
Gender
21.8%♀
78.2% male
Age
38.8
average years
Country rank
#14064
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Armed forces fans

21.8% are female, 78.2% are male, average age 38.8.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Armed forces audience in United States
MetricValue
Female21.8%
Male78.2%
Average age38.8
Estimated audience size2,030,725
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Armed forces audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3916%
40-4918%
50+23%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Armed forces audience comes from United States.

Worldwide audience distribution share by country for Armed forces
CountryShare
United States18.6%
Brazil9.5%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Armed forces audience in United States is strongest.

Fig. 05

Top regions by affinity

Armed forces fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~70K1.36×
02Hawaii~10K1.26×
03Oklahoma~30K1.22×
04Kansas~20K1.19×
05Georgia~70K1.15×
06Alabama~30K1.15×
07Mississippi~20K1.15×
08Arkansas~20K1.15×
09North Carolina~70K1.12×
10Louisiana~30K1.12×
11Texas~200K1.11×
12Alaska~5K1.10×
13North Dakota~5K1.09×
14Maryland~40K1.08×
15Washington~40K1.07×
16Kentucky~30K1.07×
17Arizona~40K1.06×
18South Carolina~30K1.06×
19Washington, District of Columbia~6K1.03×
20Idaho~10K1.02×
21Florida~100K1.01×
22New Mexico~10K1.01×
23South Dakota~5K1.01×
24Illinois~70K1.00×
25Indiana~40K1.00×
26Missouri~30K0.99×
27West Virginia~9K0.98×
28Montana~6K0.98×
29Tennessee~40K0.96×
30Nebraska~10K0.95×
31Delaware~5K0.95×
32Wisconsin~30K0.94×
33Nevada~20K0.94×
34Iowa~20K0.94×
35Vermont~3K0.94×
36Colorado~30K0.93×
37Connecticut~20K0.93×
38Rhode Island~6K0.93×
39Maine~7K0.92×
40New Hampshire~7K0.91×
41California~200K0.89×
42Ohio~60K0.89×
43Pennsylvania~60K0.88×
44Michigan~50K0.88×
45Utah~20K0.88×
46Oregon~20K0.85×
47New Jersey~40K0.81×
48Minnesota~20K0.80×
49New York~90K0.76×
50Massachusetts~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Armed forces, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Armed forces audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Armed forces audience
#·InterestCategoryAffinity×
01BundeswehrPolitics & Society88.86×
02John Wick 2Movies & TV15.37×
03Public securityPolitics & Society10.20×
04High-end audioTechnology & Electronics9.88×
05Family carCars & Mobility7.92×
06Toyota TundraCars & Mobility7.91×
07Toyota Land CruiserCars & Mobility7.32×
08CarcareCars & Mobility6.78×
09Wearable technologyTechnology & Electronics6.33×
10Chopper (motorcycle)Cars & Mobility5.61×
11Antique carCars & Mobility5.41×
12Auto showCars & Mobility5.15×
13Self-defenseSports5.00×
14Hiking bootFashion & Accessoires4.96×
15Motorcycle helmetCars & Mobility4.68×
16SmartwatchTechnology & Electronics4.66×
17Extreme sportSports4.61×
18Drudge ReportSports4.24×
19Solar energyHome & Garden3.04×
20FedExBusiness & Career2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Armed forces audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Armed forces audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM41.03×
Family OrientationCONSERVATISM2.39×
Risk AppetiteTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Armed forces audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
TraditionCONSERVATISM0.75×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Armed forces have in United States?

Armed forces has an estimated audience of 2,030,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Armed forces fans?

21.8% of Armed forces fans are female, 78.2% are male, with an average age of 38.8 years.

03

Which brands do Armed forces fans like most?

Armed forces fans show strongest brand affinity for Public security (10.2×), Family car (7.92×), and Extreme sport (4.61×) over the country average.

04

Where do Armed forces fans live in United States?

Armed forces fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Armed forces fans also like?

Beyond Armed forces itself, the audience over-indexes on Family car (7.92×), Extreme sport (4.61×), Bundeswehr (88.86×), and Carcare (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Armed forces audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Armed forces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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