Armed forces Audience in United States

Armed forces has an estimated audience of 2,030,725 people in United States. 21.8% are female, 78.2% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Bachelor of Business Administration, Clint Eastwood.

The average Armed forces fan in United States is 38.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Armed forces audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Armed forces fans

Demographic split for Armed forces audience in United States
MetricValue
Female21.8%
Male78.2%
Average age38.8
Estimated audience size2,030,725

Audience persona

The typical Armed forces fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Armed forces in United States
RegionReachAffinity
Texas196,9161.13×
California196,2390.88×
Florida148,5981.08×
New York92,5880.82×
Virginia75,4161.52×
North Carolina73,4681.2×
Georgia73,2081.17×
Illinois71,1611.05×
Ohio55,4110.89×
Pennsylvania54,4210.8×
Washington53,4151.31×
Michigan45,4270.86×
New Jersey43,1230.83×
Tennessee41,5291.02×
Arizona40,5140.98×
Maryland39,5571.13×
Indiana36,2890.98×
Missouri33,6171.03×
Alabama32,3971.14×
South Carolina32,1381.05×
Massachusetts30,2140.76×
Louisiana30,1351.15×
Colorado28,5490.89×
Wisconsin28,4910.93×
Oklahoma28,4791.26×
Kentucky27,7551.09×
Minnesota23,1690.8×
Mississippi21,8001.3×
Kansas21,7191.36×
Oregon19,2980.83×
Nevada19,1270.97×
Connecticut16,2980.8×
Arkansas16,2570.97×
Iowa14,0530.84×
Utah13,8200.76×
Hawaii11,5881.33×
New Mexico9,9110.97×
Idaho9,8260.96×
West Virginia9,1950.97×
Alaska8,3901.93×
Nebraska7,9490.78×
Washington, District of Columbia7,6371.25×
Maine5,6410.78×
New Hampshire5,6280.7×
Montana5,2570.93×
Rhode Island5,1210.79×
South Dakota4,0610.87×
Delaware3,5570.63×
North Dakota3,4050.82×
Wyoming3,2941.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Armed forces audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Bachelor of Business Administration53.98×Business & Career
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.54×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.39×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.7×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Armed forces audience
TraitClusterScore
PatriotismCONSERVATISM34.3
Luxury OrientationPREMIUM2.28
Family OrientationCONSERVATISM2.09
Risk AppetiteTHRILL1.92
Design AffinityPREMIUM1.62
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Armed forces
CountryShare
United States18.6%
Brazil9.5%
Italy7.0%

See Armed forces audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Armed forces have in United States?

Armed forces has an estimated audience of 2,030,725 people in United States, concentrated in Texas and California.

What is the gender split and age of Armed forces fans?

21.8% of Armed forces fans are female, 78.2% are male, with an average age of 38.8 years.

Which brands do Armed forces fans like most?

Armed forces fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Armed forces fans live in United States?

Armed forces fans in United States are most concentrated in Texas (reach 196,916), California (reach 196,239), and Florida (reach 148,598). These three regions account for the largest share of the active audience.

What other brands do Armed forces fans also like?

Beyond Armed forces itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Bachelor of Business Administration (53.98×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Armed forces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.