BeReal Audience in Germany
BeReal has an estimated audience of 450,605 people in Germany. 53.2% are female, 46.8% are male, average age 24.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Kourou, Tifo, Leibniz-Keks, Personalised Gifts.
The average BeReal fan in Germany is 24.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Kourou, Tifo, with strongest over-indexing on Progressive rock (2.74× the country average). Demographically, the BeReal audience skews balanced with an average age of 24.1, and over-indexes on personality traits such as Social Media Usage, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of BeReal fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 24.1 |
| Estimated audience size | 450,605 |
Audience persona
The typical BeReal fan in Germany is balanced, around 24.1 years old, with strong Social Media Usage tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,497 | 1.05× |
| Bayern | 73,297 | 1.01× |
| Baden-Württemberg | 62,479 | 1.02× |
| Niedersachsen | 42,575 | 0.97× |
| Hessen | 31,912 | 0.93× |
| Sachsen | 30,685 | 1.39× |
| Berlin | 22,879 | 1.14× |
| Rheinland-Pfalz | 20,225 | 0.9× |
| Schleswig-Holstein | 14,746 | 0.91× |
| Thüringen | 13,873 | 1.21× |
| Brandenburg | 13,157 | 0.94× |
| Sachsen-Anhalt | 11,966 | 1.02× |
| Hamburg | 10,672 | 1.05× |
| Mecklenburg-Vorpommern | 8,464 | 0.98× |
| Saarland | 3,716 | 0.67× |
| Bremen | 3,124 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.74× | Music & Radio |
| Kourou | 33.69× | Travel & Leisure |
| Tifo | 10.54× | Sports |
| Leibniz-Keks | 7.88× | Food & Beverages |
| Personalised Gifts | 1.69× | Home & Garden |
| KLIX (AM) | 1.77× | Music & Radio |
| Home Delivery | 1.89× | Food & Beverages |
| Nurse education | 1.66× | Kids & Family |
| Grinch | 1.55× | Movies & TV |
| Loincloth | 1.81× | Fashion & Accessoires |
| Kodi (software) | 1.58× | Technology & Electronics |
| Headhunters (film) | 2.49× | Movies & TV |
| Corfu (regional unit) | 1.67× | Travel & Leisure |
| Golem | 1.53× | Technology & Electronics |
| Theocracy | 4.72× | Music & Radio |
| Cachorro | 1.55× | Pets & Animals |
| Hawesko | 1.6× | Food & Beverages |
| Société Nautique de Genève | 6.96× | Travel & Leisure |
| Keeper (password manager) | 1.7× | Technology & Electronics |
| Cross-country equestrianism | 3.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.69 |
| Sustainability | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
| Sports Activity | POWER | 1.24 |
| Extroversion | THRILL | 1.2 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.6% |
| United States | 13.0% |
| Italy | 7.5% |
See BeReal audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does BeReal have in Germany?
BeReal has an estimated audience of 450,605 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BeReal fans?
53.2% of BeReal fans are female, 46.8% are male, with an average age of 24.1 years.
Which brands do BeReal fans like most?
BeReal fans show strongest brand affinity for Progressive rock (2.74×), Kourou (33.69×), and Tifo (10.54×) over the country average.
Where do BeReal fans live in Germany?
BeReal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,497), Bayern (reach 73,297), and Baden-Württemberg (reach 62,479). These three regions account for the largest share of the active audience.
What other brands do BeReal fans also like?
Beyond BeReal itself, the audience over-indexes on Kourou (33.69×), Tifo (10.54×), Leibniz-Keks (7.88×), and Personalised Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BeReal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.