Clog Audience in Germany
Clog has an estimated audience of 603,683 people in Germany. 71.9% are female, 28.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Mustard seed, Home Office, Saving, Škoda Kodiaq.
The average Clog fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Mustard seed, Home Office, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Clog audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Clog fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 43.9 |
| Estimated audience size | 603,683 |
Audience persona
The typical Clog fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,748 | 1.1× |
| Bayern | 95,479 | 0.98× |
| Baden-Württemberg | 81,692 | 0.99× |
| Niedersachsen | 60,496 | 1.03× |
| Hessen | 50,415 | 1.1× |
| Berlin | 40,061 | 1.48× |
| Sachsen | 29,317 | 0.99× |
| Rheinland-Pfalz | 28,282 | 0.94× |
| Schleswig-Holstein | 22,732 | 1.05× |
| Brandenburg | 17,368 | 0.93× |
| Hamburg | 15,819 | 1.16× |
| Thüringen | 13,449 | 0.87× |
| Sachsen-Anhalt | 13,017 | 0.83× |
| Mecklenburg-Vorpommern | 10,279 | 0.89× |
| Saarland | 5,700 | 0.77× |
| Bremen | 4,586 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Mustard seed | 20× | Food & Beverages |
| Home Office | 1.87× | Business & Career |
| Saving | 2.02× | Business & Career |
| Škoda Kodiaq | 2.31× | Cars & Mobility |
| Stradivarius | 1.78× | Shopping |
| Jack White | 2.08× | Movies & TV |
| Video izle | 3.43× | |
| This Is England | 14.29× | Movies & TV |
| Kaffe Fassett | 20× | Arts & Culture |
| Pai gow | 18.58× | Games |
| KLIX (AM) | 1.85× | Music & Radio |
| Join Me | 8.44× | Technology & Electronics |
| Esra Erol | 3.53× | Movies & TV |
| Hawesko | 2.3× | Food & Beverages |
| Sponge (band) | 19.75× | Music & Radio |
| Homesteading | 3.86× | Home & Garden |
| Curcuma | 2.88× | Food & Beverages |
| Home Delivery | 1.58× | Food & Beverages |
| Picnic | 2.05× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Community Orientation | OPEN | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Creativity | OPEN | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Ukraine | 5.7% |
| Germany | 5.2% |
See Clog audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clog have in Germany?
Clog has an estimated audience of 603,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clog fans?
71.9% of Clog fans are female, 28.1% are male, with an average age of 43.9 years.
Which brands do Clog fans like most?
Clog fans show strongest brand affinity for Rossmann (2.5×), Mustard seed (20×), and Home Office (1.87×) over the country average.
Where do Clog fans live in Germany?
Clog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,748), Bayern (reach 95,479), and Baden-Württemberg (reach 81,692). These three regions account for the largest share of the active audience.
What other brands do Clog fans also like?
Beyond Clog itself, the audience over-indexes on Mustard seed (20×), Home Office (1.87×), Saving (2.02×), and Škoda Kodiaq (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.