Crocs Audience in Germany
Crocs has an estimated audience of 1,570,021 people in Germany. 59.8% are female, 40.2% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clog, Foam, Ernsting's family, Birkenstock, QVC.
The average Crocs fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clog, Foam, Ernsting's family, with strongest over-indexing on Clog (45.64× the country average). Demographically, the Crocs audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Crocs fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 34.7 |
| Estimated audience size | 1,570,021 |
Audience persona
The typical Crocs fan in Germany is more female, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Clog.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 447,622 | 1.3× |
| Bayern | 255,755 | 1.01× |
| Baden-Württemberg | 231,705 | 1.08× |
| Niedersachsen | 173,167 | 1.14× |
| Hessen | 134,250 | 1.12× |
| Rheinland-Pfalz | 86,316 | 1.1× |
| Berlin | 82,497 | 1.18× |
| Sachsen | 63,478 | 0.82× |
| Schleswig-Holstein | 58,325 | 1.03× |
| Brandenburg | 43,925 | 0.9× |
| Hamburg | 39,474 | 1.11× |
| Thüringen | 31,994 | 0.8× |
| Sachsen-Anhalt | 30,750 | 0.76× |
| Mecklenburg-Vorpommern | 23,274 | 0.78× |
| Saarland | 18,098 | 0.94× |
| Bremen | 12,452 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clog | 45.64× | Fashion & Accessoires |
| Foam | 44.44× | Beauty & Wellness |
| Ernsting's family | 5.83× | Shopping |
| Birkenstock | 6.8× | Fashion & Accessoires |
| QVC | 4.46× | Movies & TV |
| Street One | 5.47× | Fashion & Accessoires |
| Skechers | 8.53× | Fashion & Accessoires |
| reisenthel | 6.78× | Fashion & Accessoires |
| Gala | 2.87× | News |
| Bonprix | 3.71× | Shopping |
| Tchibo | 3.66× | Shopping |
| Carpet cleaning | 8.96× | Home & Garden |
| Ulla Popken | 5.2× | Fashion & Accessoires |
| Fruit of the Loom | 18.14× | Fashion & Accessoires |
| Obi (store) | 2.23× | Shopping |
| C&A | 3.19× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Deichmann | 2.59× | Shopping |
| Thermomix | 4.21× | Home & Garden |
| Online shopping | 1.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.41 |
| Creativity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.26 |
| Quality Awareness | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 11.3% |
| India | 7.4% |
See Crocs audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Tory Burch (1,298,634)
Frequently asked questions
How many fans does Crocs have in Germany?
Crocs has an estimated audience of 1,570,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crocs fans?
59.8% of Crocs fans are female, 40.2% are male, with an average age of 34.7 years.
Which brands do Crocs fans like most?
Crocs fans show strongest brand affinity for Clog (45.64×), Foam (44.44×), and Ernsting's family (5.83×) over the country average.
Where do Crocs fans live in Germany?
Crocs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 447,622), Bayern (reach 255,755), and Baden-Württemberg (reach 231,705). These three regions account for the largest share of the active audience.
What other brands do Crocs fans also like?
Beyond Crocs itself, the audience over-indexes on Foam (44.44×), Ernsting's family (5.83×), Birkenstock (6.8×), and QVC (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crocs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.