Crocs Target Market in Germany
A data profile of the people who buy, follow and care about Crocs in Germany — modelled from more than twelve digital signal sources. Crocs has an estimated audience of 352,691 people in Germany.
The average Crocs fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Clog, Foam, Ernsting's family, with strongest over-indexing on Clog (45.64× the country average).
Demographically, the Crocs audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Crocs fan in Germany is more female, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Clog.
At a glance
The key figures that characterise the Crocs profile in Germany.
Search interest · 12-month trend
Customer demographics of Crocs
59.8% are female, 40.2% are male, average age 34.7.
Gender split
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 34.7 |
| Estimated audience size | 352,691 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
Geography
Where the Crocs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~70K | 1.76× | |
| 02 | Nordrhein-Westfalen | ~400K | 1.27× | |
| 03 | Niedersachsen | ~200K | 1.12× | |
| 04 | Berlin | ~80K | 1.12× | |
| 05 | Hessen | ~100K | 1.11× | |
| 06 | Hamburg | ~40K | 1.10× | |
| 07 | Rheinland-Pfalz | ~90K | 1.09× | |
| 08 | Baden-Württemberg | ~200K | 1.06× | |
| 09 | Schleswig-Holstein | ~60K | 1.04× | |
| 10 | Bayern | ~200K | 0.99× | |
| 11 | Saarland | ~20K | 0.98× | |
| 12 | Bremen | ~10K | 0.96× | |
| 13 | Brandenburg | ~40K | 0.90× | |
| 14 | Sachsen | ~60K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.80× | |
| 16 | Sachsen-Anhalt | ~30K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Crocs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clog | Fashion & Accessoires | 45.64× | ||
| 02 | Foam | Beauty & Wellness | 44.44× | ||
| 03 | Fruit of the Loom | Fashion & Accessoires | 18.14× | ||
| 04 | Carpet cleaning | Home & Garden | 8.96× | ||
| 05 | Skechers | Fashion & Accessoires | 8.53× | ||
| 06 | Birkenstock | Fashion & Accessoires | 6.80× | ||
| 07 | reisenthel | Fashion & Accessoires | 6.78× | ||
| 08 | Ernsting's family | Shopping | 5.83× | ||
| 09 | Street One | Fashion & Accessoires | 5.47× | ||
| 10 | Ulla Popken | Fashion & Accessoires | 5.20× | ||
| 11 | QVC | Movies & TV | 4.46× | ||
| 12 | Thermomix | Home & Garden | 4.21× | ||
| 13 | Center Parcs | Travel & Leisure | 3.90× | ||
| 14 | Bonprix | Shopping | 3.71× | ||
| 15 | Tchibo | Shopping | 3.66× | ||
| 16 | C&A | Shopping | 3.19× | ||
| 17 | Deichmann | Shopping | 2.59× | ||
| 18 | Obi (store) | Shopping | 2.23× | ||
| 19 | Online shopping | Shopping | 1.55× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Crocs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.50× | |
| Creativity | OPEN | 1.44× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.72× |
Frequently asked questions
Who is Crocs's target market in Germany?
Crocs's target market in Germany covers an estimated 352,691 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crocs customers?
59.8% of the Crocs audience are female, 40.2% are male, with an average age of 34.7 years.
Which brands do Crocs fans like most?
Crocs fans show strongest brand affinity for Clog (45.64×), Foam (44.44×), and Ernsting's family (5.83×) over the country average.
Where do Crocs fans live in Germany?
Crocs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Crocs fans also like?
Beyond Crocs itself, the audience over-indexes on Foam (44.44×), Ernsting's family (5.83×), Birkenstock (6.8×), and Street One (5.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Footwear audiences in Germany
- Birkenstock (4,506,860)
- Skechers (1,781,836)
- Dr. Martens (1,715,937)
- Veja Sneakers (1,659,821)
- Palladium (1,494,346)
See Crocs audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crocs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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