Foam Audience in Germany
A data profile of the people who buy, follow and care about Foam in Germany — modelled from more than twelve digital signal sources. Foam has an estimated audience of 495,058 people in Germany.
The average Foam fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Crocs, Social shopping, Zaha Hadid, with strongest over-indexing on Crocs (44.44× the country average).
Demographically, the Foam audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Foam fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Crocs.
At a glance
The key figures that characterise the Foam profile in Germany.
Search interest · 12-month trend
Demographics of Foam fans
69.6% are female, 30.4% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 41.0 |
| Estimated audience size | 495,058 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 28% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Foam audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 6.9% |
| Thailand | 4.3% |
Geography
Where the Foam audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.21× | |
| 02 | Hessen | ~40K | 1.17× | |
| 03 | Hamburg | ~10K | 1.15× | |
| 04 | Baden-Württemberg | ~70K | 1.09× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.08× | |
| 06 | Bremen | ~5K | 1.07× | |
| 07 | Saarland | ~6K | 1.06× | |
| 08 | Bayern | ~80K | 1.02× | |
| 09 | Niedersachsen | ~50K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Thüringen | ~10K | 0.96× | |
| 12 | Sachsen | ~20K | 0.91× | |
| 13 | Schleswig-Holstein | ~20K | 0.90× | |
| 14 | Brandenburg | ~10K | 0.89× | |
| 15 | Sachsen-Anhalt | ~10K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Foam audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crocs | Fashion & Accessoires | 44.44× | ||
| 02 | Zaha Hadid | Arts & Culture | 20.00× | ||
| 03 | Frieze Art Fair | Arts & Culture | 20.00× | ||
| 04 | David Hockney | Arts & Culture | 20.00× | ||
| 05 | Capture One | Technology & Electronics | 20.00× | ||
| 06 | Roy Lichtenstein | Arts & Culture | 20.00× | ||
| 07 | Kelly Brown | Literature | 20.00× | ||
| 08 | Hauser & Wirth | Arts & Culture | 20.00× | ||
| 09 | Keith Haring | Arts & Culture | 15.57× | ||
| 10 | Social shopping | Shopping | 13.71× | ||
| 11 | Beck | Music & Radio | 8.61× | ||
| 12 | Birkenstock | Fashion & Accessoires | 4.37× | ||
| 13 | Child safety seat | Kids & Family | 3.93× | ||
| 14 | Ernsting's family | Shopping | 3.63× | ||
| 15 | KFC | Food & Beverages | 3.33× | ||
| 16 | QVC | Movies & TV | 2.77× | ||
| 17 | Tchibo | Shopping | 2.69× | ||
| 18 | Deichmann | Shopping | 2.24× | ||
| 19 | Obi (store) | Shopping | 1.91× | ||
| 20 | Tagesschau | Movies & TV | 1.80× |
Personality of the Foam audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.83× | |
| Creativity | OPEN | 1.35× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.78× | |
| Career Orientation | POWER | 0.80× |
Frequently asked questions
How many fans does Foam have in Germany?
Foam has an estimated audience of 495,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Foam fans?
69.6% of Foam fans are female, 30.4% are male, with an average age of 41.0 years.
Which brands do Foam fans like most?
Foam fans show strongest brand affinity for Crocs (44.44×), Social shopping (13.71×), and Zaha Hadid (20×) over the country average.
Where do Foam fans live in Germany?
Foam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Foam fans also like?
Beyond Foam itself, the audience over-indexes on Social shopping (13.71×), Zaha Hadid (20×), Frieze Art Fair (20×), and Keith Haring (15.57×) compared to the Germany average.
Explore more audiences
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See Foam audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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