Foam Audience in Germany
Foam has an estimated audience of 495,058 people in Germany. 69.6% are female, 30.4% are male, average age 41.0. Top brand affinities: Crocs, Social shopping, Satire, Keith Haring, Western Union.
Top brand affinities include Crocs, Social shopping, Satire, with strongest over-indexing on Crocs (38.16× the country average). Demographically, the Foam audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Foam fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 41.0 |
| Estimated audience size | 495,058 |
Audience persona
The typical Foam fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Crocs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crocs | 38.16× | Fashion & Accessoires |
| Social shopping | 11.85× | Shopping |
| Satire | 7.21× | Literature |
| Keith Haring | 18.44× | Arts & Culture |
| Western Union | 5.59× | Business & Career |
| German television comedy | 7.23× | Movies & TV |
| Tagesschau | 2.46× | Movies & TV |
| Headphones | 6.66× | Technology & Electronics |
| Zaha Hadid | 20× | Arts & Culture |
| Capture One | 20× | Technology & Electronics |
| Child safety seat | 5.26× | Kids & Family |
| Ernsting's family | 3.79× | Shopping |
| Pixi | 13.02× | Beauty & Wellness |
| Pets | 1.72× | Pets & Animals |
| Transfermarkt | 2.6× | Sports |
| Beck | 8.14× | Music & Radio |
| Obi (store) | 1.96× | Shopping |
| Frieze Art Fair | 15.81× | Arts & Culture |
| Allgäu | 5.1× | Travel & Leisure |
| Roy Lichtenstein | 20× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4 |
| Design Affinity | PREMIUM | 1.41 |
| Pet Ownership | JOY | 1.31 |
| Community Orientation | OPEN | 1.26 |
| Creativity | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 6.9% |
| Thailand | 4.3% |
See Foam audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.