Foam Audience in Germany
Foam has an estimated audience of 495,058 people in Germany. 69.6% are female, 30.4% are male, average age 41.0. Top brand affinities: Rossmann, İlahiler, Calf raises, Elina Svitolina, Saving.
Top brand affinities include Rossmann, İlahiler, Calf raises, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Foam audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Foam fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 41.0 |
| Estimated audience size | 495,058 |
Audience persona
The typical Foam fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| İlahiler | 20× | Literature |
| Calf raises | 20× | Sports |
| Elina Svitolina | 9.7× | Sports |
| Saving | 2.1× | Business & Career |
| Home Office | 1.75× | Business & Career |
| Video izle | 3.75× | |
| Jaspal | 20× | Fashion & Accessoires |
| Jack White | 1.65× | Movies & TV |
| Esra Erol | 4.54× | Movies & TV |
| Jaumo | 11.81× | Internet & Social Media |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Jayson Tatum | 5.23× | Sports |
| Premier Guitar | 20× | Music & Radio |
| Torchlight | 6.78× | Games |
| Home Delivery | 1.6× | Food & Beverages |
| Homesteading | 3.44× | Home & Garden |
| Metamorphoses | 1.66× | Literature |
| Information sensitivity | 2.64× | Technology & Electronics |
| Yozgat | 3.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4 |
| Design Affinity | PREMIUM | 1.41 |
| Pet Ownership | JOY | 1.31 |
| Community Orientation | OPEN | 1.26 |
| Creativity | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 6.9% |
| Thailand | 4.3% |
See Foam audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.