Foam Audience in United States
Foam has an estimated audience of 7,114,110 people in United States. 61.1% are female, 38.9% are male, average age 39.4. Top brand affinities: Crocs, Dollar General, Five Below, J. C. Penney, Dentistry.
Top brand affinities include Crocs, Dollar General, Five Below, with strongest over-indexing on Crocs (11.82× the country average). Demographically, the Foam audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Foam fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 39.4 |
| Estimated audience size | 7,114,110 |
Audience persona
The typical Foam fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Crocs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crocs | 11.82× | Fashion & Accessoires |
| Dollar General | 1.86× | Shopping |
| Five Below | 2.44× | Shopping |
| J. C. Penney | 2.15× | Shopping |
| Dentistry | 2.29× | Business & Career |
| Made in USA | 2.41× | Business & Career |
| Texas Roadhouse | 1.61× | Food & Beverages |
| Dollar Tree | 1.54× | Shopping |
| Real property | 1.87× | Home & Garden |
| Menards | 1.56× | Home & Garden |
| IHOP | 1.76× | Food & Beverages |
| Wedding dress | 2.14× | Fashion & Accessoires |
| Lawn mower | 2.23× | Home & Garden |
| Livemusic | 1.55× | Music & Radio |
| Shoe Carnival | 3.42× | Fashion & Accessoires |
| QVC | 2.06× | Movies & TV |
| Hair coloring | 1.73× | Beauty & Wellness |
| Hormone | 2.28× | Health |
| Birkenstock | 2.32× | Fashion & Accessoires |
| Family Dollar | 1.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
| Individualism | JOY | 1.17 |
| Creativity | OPEN | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 6.9% |
| Thailand | 4.3% |
See Foam audiences in other countries
More Body audiences in United States
- Hygiene (28,795,812)
- Body art (23,170,530)
- Odor (22,353,774)
- Soap (21,175,968)
- Body modification (18,110,481)
How to read this data
Audience size is the estimated number of people in United States who actively search for Foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.