Rascasse Audience Intelligence

Foam Audience in United States

A data profile of the people who buy, follow and care about Foam in United States — modelled from more than twelve digital signal sources. Foam has an estimated audience of 7,114,110 people in United States.

#9among Body in United States#2987among Topic in United States#115in Beauty & Wellness

The average Foam fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Five Below, IKEA, with strongest over-indexing on NASDAQ (2.27× the country average).

Demographically, the Foam audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foam fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for NASDAQ.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foam profile in United States.

Audience size
7.1M
in United States
Gender
61.1%♀
38.9% male
Age
39.4
average years
Country rank
#4944
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foam fans

61.1% are female, 38.9% are male, average age 39.4.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Foam audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.4
Estimated audience size7,114,110
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Foam audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Foam audience comes from United States.

Worldwide audience distribution share by country for Foam
CountryShare
United States28.8%
United Kingdom6.9%
Thailand4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foam audience in United States is strongest.

Fig. 05

Top regions by affinity

Foam fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K3.16×
02Texas~800K1.26×
03California~1M1.25×
04Alabama~100K1.19×
05Kansas~70K1.17×
06Louisiana~100K1.13×
07Utah~70K1.09×
08Hawaii~30K1.09×
09Oklahoma~80K1.05×
10New Mexico~40K1.04×
11Nevada~70K1.03×
12Arizona~100K1.02×
13Illinois~200K1.01×
14Kentucky~90K1.01×
15Oregon~80K1.00×
16Arkansas~60K1.00×
17Montana~20K1.00×
18New York~400K0.99×
19Georgia~200K0.99×
20Washington~100K0.99×
21Florida~500K0.98×
22New Jersey~200K0.96×
23Nebraska~30K0.96×
24North Carolina~200K0.95×
25Indiana~100K0.95×
26Missouri~100K0.95×
27Mississippi~50K0.94×
28Michigan~200K0.93×
29Connecticut~70K0.93×
30Idaho~30K0.93×
31Alaska~10K0.93×
32Pennsylvania~200K0.92×
33Virginia~200K0.92×
34South Carolina~100K0.92×
35Wisconsin~100K0.92×
36Minnesota~90K0.92×
37Maryland~100K0.91×
38Ohio~200K0.90×
39Tennessee~100K0.90×
40South Dakota~10K0.90×
41Massachusetts~100K0.89×
42Rhode Island~20K0.89×
43Iowa~50K0.88×
44Delaware~20K0.88×
45North Dakota~10K0.88×
46Colorado~100K0.87×
47West Virginia~30K0.87×
48New Hampshire~20K0.81×
49Maine~20K0.80×
50Washington, District of Columbia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Foam, United States
0.80×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foam audience
#·InterestCategoryAffinity×
01NASDAQBusiness & Career2.27×
02BirkenstockFashion & Accessoires2.22×
03QVCMovies & TV2.16×
04Microwave ovenHome & Garden1.99×
05Five BelowShopping1.95×
06Hardware storeHome & Garden1.88×
07Non-alcoholic beverageFood & Beverages1.83×
08Made in USABusiness & Career1.79×
09Discount storesShopping1.72×
10Discount TireShopping1.71×
11Cyber MondayShopping1.67×
12Dillard'sFashion & Accessoires1.63×
13J. C. PenneyShopping1.61×
14IKEAHome & Garden1.57×
15Real propertyHome & Garden1.56×
16New BalanceFashion & Accessoires1.54×
17DentistryBusiness & Career1.52×
18MoisturizerHome & Garden1.52×
19Ace HardwareHome & Garden1.51×
20Black Friday (shopping)Shopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foam audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.39×
IndulgenceJOY1.36×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foam audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Risk AppetiteTHRILL0.74×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foam have in United States?

Foam has an estimated audience of 7,114,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Foam fans?

61.1% of Foam fans are female, 38.9% are male, with an average age of 39.4 years.

03

Which brands do Foam fans like most?

Foam fans show strongest brand affinity for NASDAQ (2.27×), Five Below (1.95×), and IKEA (1.57×) over the country average.

04

Where do Foam fans live in United States?

Foam fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Foam fans also like?

Beyond Foam itself, the audience over-indexes on Five Below (1.95×), IKEA (1.57×), Discount stores (1.72×), and Hardware store (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Foam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →