Foam Audience in United States
Foam has an estimated audience of 7,114,110 people in United States. 61.1% are female, 38.9% are male, average age 39.4. Top brand affinities: MK, Women's empowerment, Janitor, Northrop Grumman, Eli Lilly.
Top brand affinities include MK, Women's empowerment, Janitor, with strongest over-indexing on MK (1.58× the country average). Demographically, the Foam audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Foam fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 39.4 |
| Estimated audience size | 7,114,110 |
Audience persona
The typical Foam fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for MK.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 1.58× | Music & Radio |
| Women's empowerment | 1.56× | Politics & Society |
| Janitor | 1.78× | Home & Garden |
| Northrop Grumman | 1.61× | Business & Career |
| Eli Lilly | 1.61× | Health |
| Certified diabetes educator | 2.86× | Business & Career |
| Software widget | 3.1× | Technology & Electronics |
| Ezekiel Elliott | 1.54× | Sports |
| Ludo (board game) | 2.2× | Games |
| Eden Lake | 1.56× | Movies & TV |
| All You Can Eat | 1.77× | Food & Beverages |
| Hattiesburg, Mississippi | 1.76× | Travel & Leisure |
| Bugatti Chiron | 1.74× | Cars & Mobility |
| Further education | 1.58× | Kids & Family |
| Cultural studies | 1.71× | Business & Career |
| The Haunted | 1.56× | Music & Radio |
| Hypothec | 1.59× | Business & Career |
| Escape Games | 2.29× | Games |
| Shirley Caesar | 1.63× | Music & Radio |
| Voltron: Legendary Defender | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
| Individualism | JOY | 1.17 |
| Creativity | OPEN | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 6.9% |
| Thailand | 4.3% |
See Foam audiences in other countries
More Body audiences in United States
- Hygiene (28,795,812)
- Body art (23,170,530)
- Odor (22,353,774)
- Soap (21,175,968)
- Body modification (18,110,481)
How to read this data
Audience size is the estimated number of people in United States who actively search for Foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.