Cloppenburg Audience in Germany
Cloppenburg has an estimated audience of 436,754 people in Germany. 36.1% are female, 63.9% are male, average age 39.5. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Goes, Gil Ofarim, Progressive rock, Handmade Gifts, Icon (magazine).
The average Cloppenburg fan in Germany is 39.5 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Goes, Gil Ofarim, Progressive rock, with strongest over-indexing on Goes (1.89× the country average). Demographically, the Cloppenburg audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cloppenburg fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 39.5 |
| Estimated audience size | 436,754 |
Audience persona
The typical Cloppenburg fan in Germany is more male, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 268,850 | 6.34× |
| Nordrhein-Westfalen | 81,678 | 0.85× |
| Bayern | 26,440 | 0.38× |
| Baden-Württemberg | 21,796 | 0.37× |
| Hessen | 16,352 | 0.49× |
| Hamburg | 14,274 | 1.45× |
| Rheinland-Pfalz | 10,844 | 0.5× |
| Schleswig-Holstein | 9,824 | 0.63× |
| Bremen | 9,681 | 2.59× |
| Berlin | 7,787 | 0.4× |
| Sachsen | 6,560 | 0.31× |
| Thüringen | 4,491 | 0.4× |
| Brandenburg | 4,273 | 0.32× |
| Sachsen-Anhalt | 4,080 | 0.36× |
| Mecklenburg-Vorpommern | 3,571 | 0.43× |
| Saarland | 1,759 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.89× | Travel & Leisure |
| Gil Ofarim | 2.28× | Music & Radio |
| Progressive rock | 1.52× | Music & Radio |
| Handmade Gifts | 1.69× | Kids & Family |
| Icon (magazine) | 1.71× | Arts & Culture |
| Hawesko | 2.52× | Food & Beverages |
| Noodle (Gorillaz) | 2.05× | Music & Radio |
| Oliver Kahn | 2.25× | Sports |
| Chalkidiki | 2.52× | Travel & Leisure |
| Alaska | 2.15× | Travel & Leisure |
| Google Analytics | 1.52× | Internet & Social Media |
| JDSU | 1.81× | Business & Career |
| Building insulation | 2.32× | Home & Garden |
| Jason Clarke (actor) | 2.52× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.52× | Music & Radio |
| Jersey (fabric) | 2.52× | Fashion & Accessoires |
| The Equalizer | 2.43× | Movies & TV |
| Stamp collecting | 2.52× | Home & Garden |
| Sailor | 2.26× | Travel & Leisure |
| Emperor Entertainment Group | 1.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.25 |
| Travelling | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Patriotism | CONSERVATISM | 1.11 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.6% |
| Poland | 28.4% |
| Netherlands | 3.8% |
See Cloppenburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Cloppenburg have in Germany?
Cloppenburg has an estimated audience of 436,754 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Cloppenburg fans?
36.1% of Cloppenburg fans are female, 63.9% are male, with an average age of 39.5 years.
Which brands do Cloppenburg fans like most?
Cloppenburg fans show strongest brand affinity for Goes (1.89×), Gil Ofarim (2.28×), and Progressive rock (1.52×) over the country average.
Where do Cloppenburg fans live in Germany?
Cloppenburg fans in Germany are most concentrated in Niedersachsen (reach 268,850), Nordrhein-Westfalen (reach 81,678), and Bayern (reach 26,440). These three regions account for the largest share of the active audience.
What other brands do Cloppenburg fans also like?
Beyond Cloppenburg itself, the audience over-indexes on Gil Ofarim (2.28×), Progressive rock (1.52×), Handmade Gifts (1.69×), and Icon (magazine) (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cloppenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.