Connox Audience in Germany
Connox has an estimated audience of 852,462 people in Germany. 70.4% are female, 29.6% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Škoda Kodiaq, Gil Ofarim, Mothercare, Coworking.
The average Connox fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Škoda Kodiaq, Gil Ofarim, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Connox audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Connox fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 39.7 |
| Estimated audience size | 852,462 |
Audience persona
The typical Connox fan in Germany is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 239,608 | 1.28× |
| Bayern | 168,040 | 1.23× |
| Baden-Württemberg | 138,978 | 1.19× |
| Niedersachsen | 104,305 | 1.26× |
| Hessen | 72,745 | 1.12× |
| Berlin | 53,035 | 1.39× |
| Rheinland-Pfalz | 39,203 | 0.92× |
| Hamburg | 38,877 | 2.02× |
| Schleswig-Holstein | 33,576 | 1.1× |
| Sachsen | 21,402 | 0.51× |
| Brandenburg | 17,638 | 0.67× |
| Thüringen | 10,112 | 0.47× |
| Mecklenburg-Vorpommern | 8,880 | 0.55× |
| Bremen | 8,502 | 1.17× |
| Saarland | 8,130 | 0.78× |
| Sachsen-Anhalt | 7,890 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Škoda Kodiaq | 2.86× | Cars & Mobility |
| Gil Ofarim | 1.74× | Music & Radio |
| Mothercare | 1.8× | Kids & Family |
| Coworking | 3.11× | Business & Career |
| Bugatti Chiron | 3.37× | Cars & Mobility |
| Gloria | 2.86× | Music & Radio |
| Bank account | 1.76× | Business & Career |
| Figure painting (hobby) | 2.25× | Arts & Culture |
| Soldering iron | 2.86× | Home & Garden |
| Celtic punk | 4.52× | Music & Radio |
| Calf raises | 5.54× | Sports |
| Headhunters (film) | 2.38× | Movies & TV |
| Cachorro | 1.74× | Pets & Animals |
| Picnic | 1.75× | Kids & Family |
| Hatten | 2.58× | Travel & Leisure |
| The Equalizer | 2.32× | Movies & TV |
| Carrie (novel) | 2.65× | Literature |
| Cloppenburg | 2× | Travel & Leisure |
| Ipekyol | 1.8× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.32 |
| Sustainability | BALANCE | 2.27 |
| DIY Mentality | THRILL | 2.19 |
| Quality Awareness | PREMIUM | 2.16 |
| Creativity | OPEN | 1.57 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.4% |
| Switzerland | 14.9% |
| Austria | 5.5% |
See Connox audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Connox have in Germany?
Connox has an estimated audience of 852,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Connox fans?
70.4% of Connox fans are female, 29.6% are male, with an average age of 39.7 years.
Which brands do Connox fans like most?
Connox fans show strongest brand affinity for Rossmann (1.54×), Škoda Kodiaq (2.86×), and Gil Ofarim (1.74×) over the country average.
Where do Connox fans live in Germany?
Connox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 239,608), Bayern (reach 168,040), and Baden-Württemberg (reach 138,978). These three regions account for the largest share of the active audience.
What other brands do Connox fans also like?
Beyond Connox itself, the audience over-indexes on Škoda Kodiaq (2.86×), Gil Ofarim (1.74×), Mothercare (1.8×), and Coworking (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Connox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.