Rascasse Audience Intelligence

Dirk Borchardt Audience in Germany

A data profile of the people who buy, follow and care about Dirk Borchardt in Germany — modelled from more than twelve digital signal sources. Dirk Borchardt has an estimated audience of 618,153 people in Germany.

#575among Actor Actress or TV Star in Germany#1742among Person in Germany#1423in Movies & TV

The average Dirk Borchardt fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Tagesschau, Scooby-Doo, Tatort, with strongest over-indexing on Tagesschau (4.07× the country average).

Demographically, the Dirk Borchardt audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dirk Borchardt fan in Germany is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirk Borchardt profile in Germany.

Audience size
618K
in Germany
Gender
54.3%♀
45.7% male
Age
43.9
average years
Country rank
#9851
Person in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirk Borchardt fans

54.3% are female, 45.7% are male, average age 43.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Dirk Borchardt audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age43.9
Estimated audience size618,153
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Dirk Borchardt audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Dirk Borchardt audience comes from Germany.

Worldwide audience distribution share by country for Dirk Borchardt
CountryShare
Germany90.0%
Austria3.7%
Switzerland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirk Borchardt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dirk Borchardt fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.57×
02Thüringen~30K1.55×
03Sachsen-Anhalt~20K1.45×
04Brandenburg~30K1.41×
05Sachsen~40K1.15×
06Niedersachsen~60K1.01×
07Schleswig-Holstein~20K1.00×
08Nordrhein-Westfalen~100K0.93×
09Rheinland-Pfalz~30K0.93×
10Saarland~7K0.92×
11Bremen~4K0.75×
12Berlin~20K0.74×
13Hessen~40K0.72×
14Baden-Württemberg~60K0.67×
15Bayern~70K0.64×
16Hamburg~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Dirk Borchardt, Germany
0.60×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirk Borchardt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirk Borchardt audience
#·InterestCategoryAffinity×
01Jella HaaseMovies & TV10.82×
02TatortMovies & TV10.74×
03Scooby-DooMovies & TV9.62×
04Polizeiruf 110Movies & TV8.77×
05Jürgen VogelMovies & TV7.37×
06Das ErsteMovies & TV7.36×
07Jan Josef LiefersMovies & TV7.00×
08Christoph Maria HerbstMovies & TV6.75×
09Storm of LoveMovies & TV5.22×
10TransfermarktSports4.29×
11TagesschauMovies & TV4.07×
12Ina MüllerMovies & TV4.07×
13SatireLiterature3.67×
14SportschauSports3.20×
15Roland KaiserMusic & Radio3.07×
16VacationsTravel & Leisure2.47×
17ZDFMovies & TV2.37×
18NatureHome & Garden2.22×
19SV Werder BremenSports2.15×
20Müller (company)Food & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirk Borchardt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirk Borchardt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Community OrientationOPEN1.41×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirk Borchardt audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Luxury OrientationPREMIUM0.75×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirk Borchardt have in Germany?

Dirk Borchardt has an estimated audience of 618,153 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dirk Borchardt fans?

54.3% of Dirk Borchardt fans are female, 45.7% are male, with an average age of 43.9 years.

03

Which brands do Dirk Borchardt fans like most?

Dirk Borchardt fans show strongest brand affinity for Tagesschau (4.07×), Scooby-Doo (9.62×), and Tatort (10.74×) over the country average.

04

Where do Dirk Borchardt fans live in Germany?

Dirk Borchardt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dirk Borchardt fans also like?

Beyond Dirk Borchardt itself, the audience over-indexes on Scooby-Doo (9.62×), Tatort (10.74×), Transfermarkt (4.29×), and Das Erste (7.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Dirk Borchardt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dirk Borchardt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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